Elvis Presley’s Spring Fever is the soundtrack to an animated TVC by GPY&R Melbourne for Schweppes Australia’s Spring Valley which breaks this weekend.
The ad is the first time a Presley song has been licenced for commercial use in Australia – features the work of US based animation house Psyop.
Schweppes Australia marketing director Darryn Wallace, said: “Our objective was to create a new and exciting campaign for Spring Valley that had a broad appeal and after seeing it left everybody feeling happy, with an added spring in their step. We are wrapped with the final result; it is bright, colourful, has amazing animation affects and simply leaves you smiling. ”
As well as TV, the campaign will run across cinema, print, online and outdoor. Adshel bus shelters and street furniture will use flowers and grass along with Bluetooth-enabled technology allowing on the spot download of the Spring Fever Elvis track.