The Elvis Presley song "Stranger In The Crowd" is used in new Coca Cola "Open Hapiness" campaign. Coca Cola didn't use Elvis' version but a recording by Gnarls Barkley who conquered the world two years ago with his hit "Crazy". The commerial was broadcasted during the Super Bowl.
Elvis Song Used In Coca Cola CommercialFebruary 02, 2009 | Other
Jerome-the-third wrote on February 02, 2009
it brought tears to my eyes (must have been my allergy)..
dgirl wrote on February 02, 2009
Quick, some DJ do a remix and get it out there so we can get Elvis back on the charts. Hurry, the young people are getting older everyday. All kidding aside, this is a good song and virtually unknown by non-fans. It should be known by ELvis.
jean michel wrote on February 02, 2009
I am Buffalo-Horn! wrote on February 02, 2009
Conquered the world?! Que? Seriously it's a great pity they didn't use Elvis, as these things get massive exposure. I wonder if possibly Coke & the Elvis Estate could not reach an agreement? Or maybe they didn't know it was an Elvis song originally?
EspenK wrote on February 02, 2009
... Or maybe they liked Gnarls version. Could it be that simple? :D
Ruthie wrote on February 02, 2009
What a shame! What's wrong with these people on both sides of the deal. One of ELvis' best songs, a superb job of singing & they use this unmoving blase' rendition by someone most of us have never heard of. And now I know why!
jamiecoyne wrote on February 02, 2009
There is no value in Elvis being on the charts anymore...he's gone. it would only serve to enrich a brand and a corporation. How wonderful however for Elvis Prelsey's musical legacy that this song is being introduced to a new audience in this manner...Sure it's a shame that Elvis' version isn't used (hassle and cost). but it is nice and refreshing to hear his music still rendered by artists 30+ years later. That's greater testimony than any charting could give.
GEORGE (GK) wrote on February 02, 2009
Elvis' version of this song, is so much better than the Gnarls Barkley version. Its a missed opportunity for Coca-Cola and RCA Records and the legacy of Elvis Presley.
Charles wrote on February 02, 2009
Sounds like a karaoke singer who is this guy never heard of him, probably one of those Idol lot trying to make a name for himself. Enough to make you stop drinking coke. Just as well I do not watch TV
Mofoca22 wrote on February 03, 2009
get a grip people i dont think the singer did too bad at all on this and i dont think elvis would trash the guy either. for crying out loud there is more to music than just elvis. and more people can sing many of elvis's song too you know. you cant be an elvis fan if you aint a music fan and vice versa. get over it i like to hear different things many some of you people need to grow up and get it throuygh your heads elvis is dead it should be an honor that someones singing a vastly unknown song almost 40 years after it was orginally done.
Natha wrote on February 03, 2009
Well, Mofoca22, I am a die hard Elvis fan and hence I am a music lover. But my tatse is obviously slightly different from you. Luckily for me cocacola tastes the world better than this singer. Apart from that I think they just selected the song because of its lyrics and found a cheap way to use it. This commercial is not my glass of cola.
samcra wrote on February 03, 2009
Yeah right, I'm sure a lot of young people said " oh, Gnarles Barkley is singing an Elvis song"...not hardly !!! EPE should make Elvis ( Elvis' voice ) songs more available for a smaller fee for quality comercial enterprises .
EspenK wrote on February 03, 2009
You guys take for granted that the Elvis version would be more expensive than the Gnarls version. I'd like to see that doumented, as I don't think that neccesarily is the case at all. And just for the record, Barkley is *not* an Idol artist, you ignorant fools. Gnarls Barkley is one of those charismatic singers that you immedately recognize, isn't that what you guys always wanted, claiming that "everyone sounds the same"? Geez you guys can be annoying at times.
Harvey Alexander wrote on February 03, 2009
Gnarls, Elvis... Where do these people get these weird names from? Why aren't there any pop stars with proper names, like Clyde, Walter, Tommy or Christopher?
EspenK wrote on February 03, 2009
Please share with us your definition of a "real music lover", jack409. Then please define what a "fanatic" is in your vocabulary. Just out of curiosity.
Steve V wrote on February 03, 2009
Newsflash - People who visit this site are allowed to listen to other artists who are alive. I know that's a sin to a lot of you, but it is allowed. I don't know this Gnarls dude, but so what if his version was used. Ever think that the producers of the commercial didn't know Elvis sang this song? Its not exactly a well known song by Elvis. Sure I wish the Elvis version was used, but geez ligthen up, at least this may lead to folks finding out Elvis did sing this song (and much better) and may lead to another new fan.
kev11467 wrote on February 03, 2009
EP Enterprises blew it on this.....Elvis' version should have been used. Jamiecoyne...no value in Elvis being on the charts anymore?? According to who?? I guess "A Little Less Conversation" should never had come to fruitation then.....
Rejane wrote on February 04, 2009
Nice to hear the song (I've always liked it) too bad it wasnt' Elvis! Can't say I like that singers voice!
Jim says hello wrote on February 04, 2009
Actually never really cared much for this song, but once again it shows how great Elvis was when it's left in the hands of a mere mortal... appalling.
dgirl wrote on February 05, 2009
jack409- you said 'My definition of a fanatic are people that listen to today's current pop music' Are you serious? I dont consider myself a fanatic because I still listen to new CDs by Tony Bennett , Tom Jones, Raul Malo, Dion, Bob Dylan, Bruce Springsteen or Norah Jones. They are living artists so they are still considered current pop music. People that listen to some of today's artists are not fanatics just music fans. And while we are at it, since we cannot have discussions on songs of the day. You put down Yellow Submarine & Octopus' Garden by The Beatles because I trashed The Love Machine. Yes, those songs are not YESTERDAY, but I think they were meant to be children's songs sung by Ringo. Worse than the Love Machine? I dont think so. Yellow Sub was a worldwide #1 and had a lot of humor & current electronic studio sounds in the middle break and listen to Garden again and the fabulous Harrison guitar solo and the Beatles background voice sounding like they were underwater. Lightyears ahead of The Love Machine. I am not a fan of Sir Paul's solo work. I was strictly talking Beatles.
oldrooty wrote on February 05, 2009
My definition of a fanatic is unfortunetly some people on this site with their narrow mindedness, who know very little about music.`Elvis embraced all kinds of music and always said that there was room for everybody. Who wants Elvis to be exploited by big business anyway! His music will not die and will endure for generations to come without this. Do we want to remember Elvis courtesy of Coca Cola?
Steve V wrote on February 05, 2009
I picked up about 5 new CDs in 2008 by living breathing artists. I guess I'm a fanatic then?
John4126 wrote on February 06, 2009
Gnarls Barkely has received a nomination in this years Grammy awards - so must be doing something right! but then again when people on this site have never even heard of Kurt Cobain...
GibbersGanfa wrote on February 16, 2009
I think it's so hilarious and ironic that jack409's last comment sounds EXACTLY like what the older generation said about Elvis. "My definition of a fanatic are people that listen to today's current pop music. Those that listen to today's pop music artists are fanatics because they allowed themselves to be brainwashed by the filthy lyrics and loose lifestyles of those they listen to." Young people today are not so closed-minded, Jack. We aren't brainwashed, we pick and choose our music on our own personal taste. Young people like jazz, like hip-hop, like pop, like oldies, like classical. We are human. Top of the chart music has been and always will be just passing trends. Not every young person likes the newest music. I'm disappointed you're so naive to think otherwise.
Jyroflux wrote on February 25, 2009
Elvis' version of Stranger in the Crowd is light years better than this. It's obvious they copied his version, but a lot was lost in translation.