Elvis Presley 1961/02/25
Taken on:
Elvis Day By Day (Peter Guralnick and Ernst Jorgensen)
Elvis Day By Day (Peter Guralnick and Ernst Jorgensen)
Ellis Auditorium, Memphis
Tennessee governor Bufford Ellington and Memphis mayor Henry Loeb both declare "Elvis Presley Day". At a special luncheon at the Hotel Claridge, Elvis is presented by RCA with a diamond-studded watch to honor record sales of more than 75 million.

Memphis Charity Show, Ellis Auditorium, Memphis, at 3:00 and 8:30 p.m.

Attendance at the matinee is 3,860, with 6,540 at the second show. Comedian George Jessel introduces Elvis in the evening as "one of the greatest singer-actors of this century", while the Memphis Commercial Appeal describes the show as combining elements : from Negro cotton field harmony, camp meeting fervor, Hollywood showmanship, beatnik nonchalance, and some of the manipulations of mass psychology". Overall $51,612 is raised, with $47,823 distributed among twenty-six Memphis charities and $3,789 earmarked for the Elvis Presley Youth Center in Tupelo.

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