The Elvis Presley Instant Lottery In Australia

Australia's New South Wales Lottery is about to launch MDI Entertainment's Elvis Promotion. The Elvis lottery leaps to the global stage today as Australia's New South Wales Lottery launches its "scratchie" ticket, the company announced. It is the first-ever extension of MDI's business outside North America, where the company dominates the marketing of licensed property promotions to government-sponsored lotteries. "We think it's just astounding that - even today - the star power of Elvis reaches half way around the world," said Steve Saferin, President and CEO of MDI. "In fact, Elvis is opening some exciting new doors for our company. In addition, we already are discussing future games with New South Wales Lottery Corporation".
Source: Elvis Unlimited / Updated: May 21, 2001 
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