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Rubberneckin' Spotted In The UK And Lost In Germany

September 15, 2003 | Music
The Rubberneckin' single has been spotted on the NME Top 100 Singles chart in the UK. The single has debuted at #85 on the chart for September 14. The single climbed to #13 from #34 on the Smash Hits Chart. The release date for the the single in the U.K. is September 22.

In Germany Rubberneckin' dropped out of the Top 50 after last weeks new entry at #42.
Source:Various
Lex wrote on September 15, 2003
Thank God! It looks like this will pass without too much notice. It is at least as bad as ALLC, and I bet everybody will have turned the CD off, before they hear the only decent version of the song. Good thing is that after Elvis turned in his grave after ALLC, he is in the right position again now.
Jim Semple wrote on September 15, 2003
85 ??? Whats going on.
Jim Semple wrote on September 15, 2003
It's not even on the BB1 Radio Playlist yet. At one point I thought this was a certain Number 1 and still might be, but i think its hardly been given any UK airtime whatsoever.
Jim Semple wrote on September 15, 2003
Released in the UK in 7 days time and it isn't even on the main Radio station playlist yet ??? (Radio 1). What on earth is going on.
Jim Semple wrote on September 15, 2003
If this remix flops, its time to knock the remix idea on the head, purely because nobody will even consider it next time around. You must remember that not everybody is big Elvis fans like we all are on this website. Although too early to tell, all the signs would indicate that yet again, in most countries, this has been another example of abysmal marketing and promotion. I have to congratulate BMG Asia for their wonderful cover, its one of the best I've ever seen for an Elvis release. Instead, everywhere else gets this dated 50's look time and time again. Do these people not release that Elvis' best work was between 1968 to his death.
Jim Semple wrote on September 15, 2003
Mike - you're mistaken, the 3,000 copies is a special box set that has been released. Take a look at previous news articles.
Jim Semple wrote on September 15, 2003
Well I've never heard of a marketing and promotion campaign that starts over a week after a single has been released !! I don't agree with that policy at all. Rubberneckin should have been on on radio stations A Lists for at least 3 weeks before it hits the shops. Here in the UK, it still isnt on the Radio 1 Playlist and it comes out in 7 days time. Thats a disgrace.
Jim Semple wrote on September 15, 2003
Adzsan 1973 - Good points made. I agree especially with your comment regarding the UK release date, I didnt have a clue until I read it on here recently. Do you think the Radio 2 listeners will buy the record ?? I wonder what the age group is now for Radio 2 listeners as you quite rightly say, is more popular than Radio 1 but Im not sure whether it attracts the younger audience who will buy the records.
Patrick68 wrote on September 15, 2003
Where I live in Montreal, it is playing 6 times a day on the 2 most listened radio stations.
Colin B wrote on September 15, 2003
How is the NME chart compiled? The record isn't released yet! Do they take advance orders into account ? Or airplay? I think we should be told.
TonyP wrote on September 16, 2003
It is too early to panic, but the signs are not great for this being another UK number one. Radio 2 does have listeners of all ages as it plays a wide range of music - much of which would only previously have been heard on Radio 1. Radio 1 has become caught up in the need to cater purely for the 25 and under market and it seems they are so desperate to appear 'credible' that they won't give airplay to tracks that they believe do not comply with their strict criteria for that. The end result is a huge amount of inane cr*p is played and many good records never make the main list. Let's not forget, it was a great surprise when ALLC received regular airplay on Radio 1, so we shouldn't expect that a follow-up single would automatically be treated the same. That's not the way they work. I also believe that the new remix simply is not as good as ALLC. The latter became more infectious the more it was heard. Rubberneckin does not. Having said that, I've never warmed greatly to the original recording, so perhaps I'm not best placed to judge. It is still possible that the record will do well, but there will need to be a quiet week for singles releases for it to have a hope of hitting the top spot.
TCBn with TLC Bet wrote on September 17, 2003
From the Graceland staff: No one can force this or any other particular radio station to get behind "Rubberneckin'". It's up to the stations to decide what songs they want to play and how often. The record company's marketing team has been pushing all stations as hard as they can. One of the best things that can happen is for fans to call stations in their area and request "Rubberneckin'".
lray wrote on September 16, 2003
To answer Mike D. Yes, you are just goofy.
eric wrote on September 16, 2003
In US I have not heard the song once all week on the radio. I've scene the single cd's in all the stores but it seems it just dosnt get the airplay. same thing with ALLC, the single sold very well and made no 1 in sales but never got much airplay.
Adzsan1973 wrote on September 15, 2003
It may not be on the UK Radio 1 playlist , but it is on playlist 1 on Radio 2 and it is getting alot airplay. Don't forget Radio 2 have much higher listening figures than Radio 1. Also I travel around the country quite a bit and there are a lot of local commerical stations also giving it airplay, so it is not all bad news. The only problem I had was actually trying to find out when it was going to be released in the UK (found out from this report). Hope there is a flurry of advertising at the end of this week/weekend. One final thought, why isn't Paul Oakenfold being credited more forcefully on the record - ie rather than being introduced just as "Elvis Presley - Rubberneckin (Remix)" should it not be "Elvis versus Oakenfold" - would have thought this might prick the ears of Radio 1 and younger listeners??)
Neckywoudje wrote on September 15, 2003
I have a bad feeling about this. I haven't heart it on the radio (except for Croatia) and haven't seen the video (alltough friends of mine have seen it allready). And the single dropped in it's second week in the Australian charts indeed Jim, what's going on??
gribz wrote on September 15, 2003
BMG has 10 million dollars set aside for promoting 'Elvis 2nd to none'. Be patient and you will see them start the promotion. Last year the single did not sell many copies in theUSA, yet Elvis30's is almost 4x platinum in the USA alone. The promotion will start at the end of the month, and when BMG goes all out, the fans get hyped and buy 5 or 6 copies to give out at holiday. We also get psyched and encourage the youth to experience Elvis, so in a way it is a win win situation for BMG, because they get most of the promo money back with the energy output of the core Elvis fans Be patient, It's coming