Elvis Presley Enterprises hosted the Elvis Rock 'n' Roll for Life motorcycle ride on Sunday, April 22, 2007. A limited edition Elvis Presley Signature Harley Davidson was also unveiled during the festivities. Organizers say the event for motorcycle enthusiasts was a fitting way to honor Presley's passion for motorcycles and his lifetime of generosity to people and charitable causes. All proceeds from the event will benefit the American Diabetes Association. The first preview of the Elvis Presley Signature Harley Davidson can be seen in the report.
On the Elvis Matters website you can see a slideshow of the presentation:
Source: Google / Updated: Apr 23, 2007