Press Release Elvis In Gold

Here is the press release of the upcoming book Elvis In Gold by JAT Publishing. It tells us some more about the content of the book.

Press release

J.A.T. Publishing has taken you on Elvis’ final tours in 1977… we went further back to show you The King being beamed via satellite in 1973… we followed Elvis on his electrifying tours of 1970…we witnessed his 1969 triumph in Las Vegas…and marveled at the 1968 comeback. Now J.A.T. Publishing proudly travels back to 1957 to present Elvis In Gold!

Elvis In Gold is a hardcover photo journal focusing on Elvis’ gold lamé tuxedo. Over 100 glorious back and white images (many never before made public) illustrate Elvis wearing his golden outfit or jacket on stage and in the studio. From the iconic photo session that gave us the best LP cover of Elvis’ career, to Presley’s three masterful 1957 tours. From the Mississippi-Alabama fair in 1957, to Honolulu in 1961, Elvis In Gold takes you to the era where Elvis changed our culture forever.

Along with photos of Elvis at his most vibrant and handsome, you get the stories behind the gold. Find out how and when Elvis got his suit. Discover the ways in which the gold suit image was successfully marketed. Take a look at every single concert Elvis wore his suit or jacket at. Elvis In Gold has it all.
The imagery of the young Elvis is inexorably tied to his gold lamé suit. It didn’t just symbolize the fifties it WAS the fifties. As the first publication to celebrate this epitome of an unforgettable era, this book is a must for anyone that loves Elvis at his most vital. After all was anything cooler then Elvis In Gold?

Available August 1st. 2009 Retail price $59.95.

Source: For CD Collectors Only / Updated: May 26, 2009 
Elvis Presley on: eBay, Amazon


benny scott (profilecontact) wrote on May 27, 2009report abuse
Right you are loftmanuk ! That's the main reason why i won't buy this book.Always El.
loftmanuk (profilecontact) wrote on May 27, 2009report abuse
Elvis wearing his golden outfit or jacket. In over 100 glorious black and white images. Seems to be a bit of a contradiction really. More like Elvis wearing his black and white suit.
Steve V (profilecontact) wrote on May 27, 2009report abuse
Crusier - try their website. Google JAT Publishing.
Cruiser621 (profilecontact) wrote on May 27, 2009report abuse
Where can one purchase this book? I'm from the United States and constantly view items you tantilize me with but provide no place or pricing as to actually purchasing. It would be nice you know, rather than constantly showing all the retread cd's by bogus record labels which aren't FTD or BMG/SONY. Where does one purchase a JAT publication period?
Steve V (profilecontact) wrote on May 27, 2009report abuse
EPmemories - Ive never seen a Tunzi book at Barnes & Noble or any other store here in the US. And for 9.95? Tell me who told you about this.
Jerome-the-third (profilecontact) wrote on May 27, 2009report abuse
dear Tunzi, would you like me to pay this book in gold?..
EPmemories (profilecontact) wrote on May 27, 2009report abuse
If indeed this book costs Euros 57, then I will wait to buy it until I travel to the US where you can buy those books in Barnes&Noble or in Shopping Malls for US dollars 9.95 (not until january 2010....but it's maybe worth the waiting. On the other hand I like JAT's quality work, must say.
dgirl (profilecontact) wrote on May 27, 2009report abuse
I agree - a book without jumpsuits is refreshing. But as Tunzi goes, the promises outweigh the actual product. Still, this sounds promising. Sitdown - must agree with you on that first album cover. Simply iconic.
dannyboy1 (profilecontact) wrote on May 27, 2009report abuse
Tunzi's books are good, but WAY too overpriced. Financially, I haven't even been able to consider them for many years. I'm surprised they still sell in sufficient quantities, but if he dropped his prices, he'd sell a lot more.
benny scott (profilecontact) wrote on May 27, 2009report abuse
Not my kind of stuff indeed, but, to each his own. Always El.
sitdown68 (profilecontact) wrote on May 27, 2009report abuse
and let's not forget: elvis hated to wear it, I don't even think it was the best record cover. coverwise, I prefer the raw concert pic of his first LP with the pink and the green colored typography. that's legendary to me. its rawness even inspired a clash album int 80's. the other cover is kind of a snobism.
Harvey Alexander (profilecontact) wrote on May 27, 2009report abuse
If this book is everything the press release says it is then I want a copy. At last a book of Elvis on stage without the crappy jumpsuits! However, it is a Joe Tunzi production so it's probably not what it promises to be. I've had my fingers burned once too often with Joe's stuff. I'll wait for the reviews. Will he announce next week that it's sold out? And what's the 'bonus stuff' this time? A replica of one of the golden shoelaces?
mature_elvis_fan75 (profilecontact) wrote on May 26, 2009report abuse
No thanks!
sitdown68 (profilecontact) wrote on May 26, 2009report abuse
I would rather be l i s t e n i n g to a goldsuit concert. But as the story goes, nobody cared about recording equipments back then, the rather sold any type of merchandising articles instead. But New Port Jazz Festivel Tapes from this era proof, what stunning results were achieved by recording engineers putting live concerts on tape back then. If the gold suit concert really had the significance Tunzi wants to make us believe,why in the world didn't they record them...Well, that's been discussed before. But as a photograph is worth more than thousand words, a good vintage concert recording is worth more than a 10.000 gold suit pics. only my two cents.

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