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Platinum In The United States

December 01, 2003 | Music
In its seventh week on the Billboard album chart the "2nd To None" compilation reached Platinum status according to the Billboard Top 200 chart.
Source:Email
kelvin m wilson wrote on December 02, 2003
i totally agree with what mark wrote. it really is unbelievable that any artists can continue to sell in such quantites 25 years after their death. this is a remarkable testimony to elvis' ability and lasting appeal. the new round of adverts for 2nd to none over the festive run up can do it no harm at all. perhaps christmas peace will also benefit from the spin off - lets hope so.
Mark wrote on December 01, 2003
That is very good for it to go Platinum that shows that Elvis is still selling records
Brian Quinn wrote on December 02, 2003
Great news that E2 has gone PLATINUM in the States. A great compilation album and one that will continue to sell for years. Do not forget that some of Elvis' PLATINUM albums never even entered the Billboard Charts. Elvis continues to sell when other artists sales drop off. BMG are entitled to ship as many copies as they like. It is The Beatles latest album - LIB Naked - which will be found in the 'bargain bins' as it is not selling as well as expected and too many copies have been printed.
bajo wrote on December 02, 2003
I think BMG are pleased with this! Again Elvis proves that his greatest hits and performances still have listeners out there! Give this record some time, and we may easily see a double platinum here! Remember years ago when THE NUMBER ONE HITS and THE TOP TEN HITS gained double and triple Platinum status, hardly touching the TOP 200!
dismas wrote on December 02, 2003
Don't be overly excited by this questionable certification. It means BMG has shipped a million copies. From the piles of 2nd To None discs I've seen in too many stores, I'd say the true mark is closer to gold (1/2 -million sales). Maybe the Christmas buying spree will clean out those bursting bins. Still a great compilation no matter how many it does or does not sell.
gribz wrote on December 02, 2003
I love '2nd to none'.. I agree, BMG's approach this time around is the slow burn.. '2nd to none' is an equal to Elvis30's, but will take at least a year or two to go 3x's platinum. By then Elvis 30's will be 5x platinum, and that is in the U.S alone....Just wait, I guarentee it... Remember we are now about to embark on the 50th anniv of Pop Culture and Rock&Roll.. Get ready to party....
gribz wrote on December 02, 2003
Good point dismas makes.. I see alot of copies of '2nd to none on the shelf'.. It is probably certified gold right now, and will be platinum, but probably not yet.. When they said that they sold almost 10 million Elvis30's world-wide they were talking shipped 10 million.. Now I am finding it hard to find Elvis30's anywhere on the shelf, so these record companies budget, and know in advance what an album will do. It is nice to know they have to manufacture and ship some more 'Elvis 30's. A year and a half later, they did meet the mark of 10 million globally... This will continue to grow at a rate of at least 10.000 per week in the states, and 'Elvis 2nd to none' will eventually go 2x platinum, so this is all good strategy on the record companies part... They use key marketing tactics to reach their long term objectives, and I guess we fans should be less critical when we don't see continuous promotion...Elvis is the King...