The launch of the celebrity prepaid cards marks a new era for the debit card. Prepaid debit cards are fast becoming the card of choice among American consumers. Last year, more purchases and bills were paid with debit cards than with checks. For the past two years, debit cards have outgrown their big brother – the credit card. Much like a checking account without the paperwork, prepaid cards offer customers the convenience of a credit card and the no-interest charge advantage of a checking account.
According to Paul Cleveland, EDP’s founder and CEO, “The Elvis card marks a new era for the success and popularity of prepaid cards. The program will launch with one card and then a series of collectible cards will follow.” He added, “We believe this is one of the most unique prepaid card programs ever launched and that it will appeal to the millions of Elvis fans across the country.”
Elvis is the most successful celebrity licensing program in the world. EDP Licensing, a wholly-owned subsidiary of EDP Technologies Corporation™, is the largest online marketer of prepaid cards. As prepaid cards overtake credit cards in popularity, consumers are looking for ways to add personality and customization to their cards. Until now, there has been little opportunity in the market to do that. Elvis fans will also love the safety and security of the new Elvis card.