Roger Menz has been promoted to Vice President, Strategic Projects, International Commercial Group, BMG, it was announced Monday (2nd March) by Stuart Rubin, Senior Vice President, International Commercial Group for the company. The appointment is effective immediately.
In his new role, Menz will be responsible for managing strategic projects across all territories outside the U.S. to enhance BMG's international commercial activities. In addition to the continued international management of the Elvis Presley catalog and the repositioning of John Denver, he will also manage the international artist marketing for Nashville repertoire, the research and development strategy for an effective DRTV model and the commercial marketing of BMG's DVD catalog outside North America, among other strategic projects. Menz will continue to be based in New York and report directly to Rubin.
"Roger is a tremendous asset to BMG and has demonstrated internally and externally the qualities to succeed in international marketing," said Rubin.
Menz most recently served as Senior Director, Global Marketing within the International Commercial Group, where he managed the international releases of Elvis 30 #1 Hits and Elvis 2nd to None, among other strategic priority releases. He also worked on new business developments with telecommunication and mobile entertainment partners for BMG globally.
Prior to joining BMG in 1997, Menz gathered marketing experience at various companies including Adidas and was the co-founder of intainment.com AG, an Internet startup in Munich, Germany specializing in entertainment content.
New VP At BMG Strategic Projects
March 03, 2004 | People Source:Soundgenerator.comAntjie wrote on
March 04, 2004
We'll have to wait and see, won't we ... I mean, fantastic job done on the marketing of the release of 30 #1 Hits, but worst than poor job on 2nd To None Album. One can say he acted according to company policy, namely to let the 2nd album be the proverbial lamb for the slaughter just to keep Elvis' name in the public eye ... but he should have made a stand and told them: No, under my management we either do things properly (again) or not at all.
In my opinion, only when BMG have a person here that is both a great marketer AND an Elvis fan, will we get the effective worldwide marketing & managing of Elvis' releases. However, I want to wish Mr Menz the best and give him the benefit of the doubt: Let's see ... only the future can tell and I will be the first to apologise if Elvis' music turns out to be marketed wisely and with the proper fanfare and respect it deserves.
gribz wrote on
March 03, 2004
Well, I hope he realizes this significant period in time that is approaching. 50 years of Pop culture that was influenced more by Elvis than any other artist to walk the earth. Everything is what it is today, in part, because of that 1 man. He has many responsibilities with his new job, and I hope he has the insight, and foresight to keep Elvis at the front of the pack;at board meetings, bugetary promotion campaigns, etc..;;;with a keen eye, on this period of time, from a historical perspective. The "sun" can trully rise again...