Kingsmill Insults The Memory of Elvis

The UK's Elvisly Yours website is doing a petition to stop "Kingsmill insult of the King". From the site: Kingsmill is the leading brand of bread in the UK. They started a TV promotion using “The King” and an American Elvis tribute artist in their TV commercial campaign costing £7 million. It is a just a silly spoof about a 50’s Elvis , the King, their brand name and how Kingsmill (the King of breads) is now baked “By Appointment to the King”. The campaign was harmless and was a bit of fun. Sadly their campaign will now turn decidedly sick as they are now in the process of baking loaves of bread in the shape of Elvis’ head and if you find “Elvis’ head” in your packet… wow you can win a prize. There will be thousands of loaves of bread in the UK depicting the head of Elvis Presley. Not only can you but a loaf of bread in the shape of Elvis’ head you are even encouraged by the marketing department of Allied Bakeries to “toast” the King and why not bite off Elvis’ nose, chin or swallow the whole head whole? How many loaves will have Elvis’ face missing a nose or lips? Will the bread become squashed looking like something out of a horror movie? I cannot think of any advertising campaign as sick as this atrocity and promoted by none other than Associated British Food's no.1 brand of bread in the UK, Kingsmill. Perhaps "Sickmill" is a more appropriate name. Does their Chief Executive Officer know he is going to insult millions of Elvis fans, Elvis family and his memory? You can support the petition at the Elvisly Yours website.
Source: Elvisly Yours / Updated: Jan 1, 2005 

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Elvisrocks (profilecontact) wrote on Jan 6, 2005report abuse
I found the adverts quite amusing but i think that the compition is taking things to far
Crawfish (profilecontact) wrote on Jan 4, 2005report abuse
When will Sid Shaw realise that the majority of TRUE Elvis fans think he is a total weirdo and now only sells Elvis memorabilia to make severe money out of Elvis. That is NOT a fan, that is a weirdo bloke!
cockney_bill (profilecontact) wrote on Jan 3, 2005report abuse
I cannot believe that anyone would take Sid Shaw's petition seriously. Is he having a laugh or what? Eating Elvis bread is sick but wearing his image on womans panties or washing your hands after having a crap with Elvis soap purchased from his shop is OK? Get real. The adverts are in no way to the detriment of Elvis again unlike Sids idea of having a load of fat guys parade around London in an opened top bus on TV for everyone to mock. The adverts are fun, good natured and if I saw the bread I'd buy it. It seems that lately with the Aol adverts, the Kingsmill adverts, the Sure adverts, the mobile phone adverts, all the posters around town and up in record shops for the singles collection, along with articles in just about every Newspaper recently, Elvis seems to be all over the place in a positive way...and that,surely, can only be good news.
Eddie White (profilecontact) wrote on Jan 3, 2005report abuse
Susan in NZ Opposite view, opposite end of the world. Your thinking is also out of this world. Just don't buy the bread.
chicken (profilecontact) wrote on Jan 3, 2005report abuse
Sid Shaw talking about a lack of respect for Elvis, look in the mirror mate.
get real (profilecontact) wrote on Jan 3, 2005report abuse
anyone who is digraced by this needs to really chill and get a life. this is a fun bit of stuff. Jim Semple, your right, it is no wonder Elvis fans are thought of as weird and nuts. It is because they get upset about things like this. Id eat this stuff all day long, if it is available in wheat or multi-grain!
MV (profilecontact) wrote on Jan 3, 2005
Invisible because there was bad language used
Londoner (profilecontact) wrote on Jan 2, 2005report abuse
Good old Sid Shaw. He thinks he has the sole right for all trashy Elvis publicity stunts. I am less insulted by Elvis on a loaf of bread than I am by seeing Sid Shaw parade a string of retarded, jumpsuited buffoons promoting his junk goods.
The bread company may be making money out of Elvis. That is better than Sid Shaw making "bread" out of Elvis.
Dave from Wanstead, London
GeorgeM (profilecontact) wrote on Jan 2, 2005report abuse
I suggest remove this link to Sid's web site as we are obviously not in agreement with statement regarding Kingsmill's advertising campaign.
N0.10 (profilecontact) wrote on Jan 2, 2005report abuse
Just had to comment on the crazy idea of Syd Shaw starting a petition against Kingsmill, saying it is an insult to the memory of Elvis, this is the same man who put the face of Elvis on a bar of soap!

Paul Downie P.R. The Elvis Touch, Glasgow Scotland.
RobIreland (profilecontact) wrote on Jan 2, 2005report abuse
Was just wondering, Is there Elvis shaped butter to go with it ?
RobIreland (profilecontact) wrote on Jan 2, 2005report abuse
Sid Shaw !! What a complete Ass! But maybe Shaw is on the Atkins diet and he's just bieng so tempted to eat the Kings bread head ,
Viva (profilecontact) wrote on Jan 2, 2005report abuse
Firstly, a big thank you to Kingsmill for giving us an advertising campaign which is light-hearted, respectful to Elvis and a bloody clever idea. What a great idea to have Elvis shaped bread as a competition. Please don't give up on this one, as a lot of people, including non-fans, are talking about it which can only be good for Elvis and Kingsmill.
Secondly, Elvisly Yours- ever heard of the pot calling the kettle black? I cannot believe a company (or do you work alone Mr Shaw?) which sells some of the tackiest, poorest quality tat ever has the nerve to publish comments like that. Elvisly yours are mostly responsible (in the UK) for the image of Elvis fans being obsessed lunatics who walk around all day in their luminous green Elvis socks, an absolutely awful copy of the Aloha belt around their waist, a t-shirt with a picture of Elvis from 1977 & "Elvis-the King Lives On" printed in glitter across the front, all topped off with, obviously plastic, giant gold colour glasses and hair which belongs on top of a woolly Mammoth - And as such, Elvisly Yours have no right to speak on our behalf, especially when they/he are obviously so out of touch with what Elvis fans are like these days.
Now, thanks to Mr Shaw, the people of Kingsmill probably feel that way. Oh and Mr Shaw, please stop putting "Limited Edition" on everything you produce. Limited to what? 5 million?
MV (profilecontact) wrote on Jan 2, 2005report abuse
Sid Shaw:you're just a greedy moneygrabbing charalaton.This is the guy who thought it was a good idea to have 12 fat guys in white jumpsuits go around London on an open top bus to celebrate 50 years of RnR.This is all about publicity for his tawdrid little shop.Dont be fooled.If there's anyone out there who can crash his website then go for it! Sid,if you're reading this,stuff your pockets with all the money you've made outta Elvis and throw youself of Tower Bridge.
Jon Carpenter (profilecontact) wrote on Jan 2, 2005report abuse
Why didn't they just run to Robert Sillerman (he owns 85% of the image of Elvis) and complain instead of making themselves like a fool on the world wide web? A funny reading in "the EPE files", where they accuse EPE of greed!! I suggest that we all boycott the restaurant that Elvisly Yours are going to open - if they are Elvis fans, then they are a disgrace
Deke Rivers 6 (profilecontact) wrote on Jan 2, 2005report abuse
This is NOT an insult to Elvis' memory I repeat NOT.
Welldone Kingsmill,it's better than a lot of crapp that I've seen on sale in shop's.What is wrong with some fan's,be gratefull this in a one off,any other fan of whoever would be over the moon,but no,some small minded fan's have to say it's an should get out more.
Elvos (profilecontact) wrote on Jan 2, 2005report abuse
I just chekked out their own site "Elvisly Yours"that is///I watched the art gallery..Let me tell you , The Elvis Bread Head ..looks more like Elvis Then their art. Give me a peanutbutter bannana elvis sandwich , and i'll be just fine!!! They better re name to Elvisly Ours! that would fit them better then Elvisly Yours...;-)
CD King (profilecontact) wrote on Jan 2, 2005report abuse
I don't see nothing wrong with this loaf of bread. But when I was in London and visited ELVISLY YOURS Shop, oh dear - there were lots of craps that they were manufacturing and selling like the Elvis Panties,etc What a hippocrite.
Eddie White (profilecontact) wrote on Jan 2, 2005report abuse
Sid (Sis Shaw that is)ouve got my vote for using your loaf. Yes, a good publicity stunt, but to the annoyance of rank and file Elvis fans. There is nothing wrong with this venture by Kingsmill. To the contrary, It promotes not destroyes Elvis's image. Well done to Kingsmill. I dont't mind this kind of advertising. After all Elvis was and still is the bread and butter of popular music.
Sean Ryan (profilecontact) wrote on Jan 2, 2005report abuse
Yep, have to agree with all the others with this one.This is 'Elvisly Yours' promoting themselves again.Went to their shop in Shoreditch,London many years ago and cant believe they still have a shop.I think Im right in saying this but isnt the owner'we all know his name' banned from going anywhere near Gracelands? Elvisly Yours is more interested in money than respecting Elvis's name and they have the cheek to try and get this commerical banned.What a laugh!!! Has anyone seen the rubbish they sell in their shop? Maybe they are jealous cause someone came up with the idea using Elvis's name to sell bread and it wasnt them.
shaneleebrown (profilecontact) wrote on Jan 1, 2005report abuse
I'm so glad there's some normal guys out there! :o)
Lex (profilecontact) wrote on Jan 1, 2005report abuse
I completely agree! Have you ever seen the disgracious sh*t Elvisly Yours is selling?? C'mon get a life! I only see this as a cheap promotion campain for themselves. Well, that makes 4 of us, I'm afraid. It's a shame I don't like white bread... ;-)
DeLorean (profilecontact) wrote on Jan 1, 2005report abuse
Please tell me this is a New Year's joke. With suffering all over the world, is this all these people have to worry about? An Elvis shaped loaf of bread?
Cro@kie (profilecontact) wrote on Jan 1, 2005report abuse
There we have it : two rare specimens of Elvis fans with a brain. The other ones are probably sobering up. Before the usual moaning idiots re-appear, it's good to agree with the previous comments with no restriction : it's good promotion and it's harmless.
The only thing that could make us worry is if this is the first of a series, decided by the new management, which could turn Elvis into a figure used to market anything, in any way and thus damage his already-not-so-great image in the general public.
But, all things considered, do we need approval from the others to love and listen to Elvis ? I don't...
shaneleebrown (profilecontact) wrote on Jan 1, 2005report abuse
Oh dear. The words "get a life" certainly do spring to mind! Its a bizarre thing, it has to be said, but not at all harmful to the Elvis name - unlike the comments from Elvisly yours! You can't help but feel sorry for them really.
Jim Semple (profilecontact) wrote on Jan 1, 2005report abuse
Elvisly Yours - For gods sake get a life, this is a wonderful bit of promotion that we rarely get in the UK and is completely harmless. I think you need your heads examined when you are using words are strongly as ''sick''. No wonder non-elvis fans think you are weird.

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