Elvis Presley’s famous pelvic thrust and iconic lip curl will be brought back by the same conjurers who awoke Michael Jackson for a holographic TV performance earlier this year.
Pulse Evolution, based in Port St. Lucie, and The Estate of Elvis Presley announced a partnership Monday that will summon the King of Rock ‘n’ Roll for holographic performances in live shows, commercials and more.
Former Digital Domain CEO John Textor, of Hobe Sound, formed Pulse last year, creating the multimillion dollar Michael Jackson illusion with several former Digital Domain employees for the 2014 Billboard Music Awards.
Work on the project already has started in Pulse’s Tradition office, company executives said. The format, concept and venue for the 60- to 90-minute live shows have yet to be determined, but will include contemporary music, Pulse CEO Frank Patterson said. Financial details of the multiyear deal will remain private, he said.
“We’re in the development stage of producing a full-length show that could take 18 to 24 months before anyone sees it,” Patterson said.
“Nothing’s greater than getting the chance to bring Elvis Presley back and have him perform his songs again in a contemporary way to a contemporary audience,” he said.
The Presley estate — still partially owned by Elvis’ family — will decide if the holographic image will resemble a mature Presley with signature sideburns or the youthful, hip-thrusting heartthrob from “Jailhouse Rock,” Patterson said.
Source: 23abc / Updated: Aug 27, 2014