The World famous Hard Rock Cafe on Beale Street in Memphis, has completely been re-designed. Visitors cant walk in without being overwhelmed by the many Elvis related items. One of the eye catchers, is Scotty Moore's Gibson Super 400 guitar, the big, handsome, cognac-colored guitar Elvis wielded in his 1968 comeback special. The much expanded Elvis collection also includes the denim jacket he wore in "Jailhouse Rock”, rare photos of Presley's childhood and teenaged years acquired from Elvis Presley Enterprises, a tank banner from Company D 1st Battalion 32nd Armor Division that was signed by Elvis in Germany, a two-piece stage jumpsuit from 1972, a suit Elvis wore in "Fun in Acapulco" and a parade uniform he wore in "Frankie and Johnny".