Elvis Presley Enterprises, Inc. has announced that five new international licensing agents have been signed to represent the King of Rock ‘n’ Roll!
Celebrities Entertainment has been appointed as the exclusive European licensing agent, Vega Brands for South America and Brazil, HW Brands Ltd. in Israel, Infiniss in Korea and Merchantwise Pty. Ltd. in Australia and New Zealand.
“The demand for Elvis product internationally continues to grow every year,” says Carol Butler, Vice President of International Licensing for EPE. “With such high interest and activity we’ve found it necessary to expand our international agents.”
Much of the increased activity can be attributed to the fact that 2011 marks the 55th anniversary of many Elvis firsts including his first RCA single and national hit “Heartbreak Hotel," his first album, "Elvis Presley," his first movie, "Love Me Tender," and his first television appearances on The Dorsey Brothers' "Stage Show," "The Milton Berle Show," "The Steve Allen Show" and "Ed Sullivan." Additionally, the 35th anniversary of Elvis’ passing in 2012 will generate many new licensing opportunities.
The Elvis brand currently has 175 licensees worldwide selling products in 122 countries.
Let's not forget 2012 marks the 55th anniversary of Elvis' second movie. And his third.
They say that the demand for Elvis product continues to grow every year, what an amazing thing so long after Elvis left us.
They can sell all the Elvis material they want but they cant re-create the excitement of 1956 and the Glory days of SUN records so if u were not there I fell sorry for You. SUN 209 a Rock and Roll (Rockabilly) Classic.
Well lets hope a box set of Elvis On tour isn't far off then or will we get more rubber ducks. As for you sunrecords56, fans like you make me want to build a time machine - but if only i knew how! ;)
can't wait for 2013 when it will be the very special 57th year anniversary ... or am I wishing my life away?
Big deal - what are the new products, Elvis toilet paper? Another limited edition of something that wont gain value? There is no new music so who cares what they license? Also, whats the big deal with the 57th anniversary? The 75th went by without a deluxe Elvis On Tour, the 1956 TV shows (except for Sullivan) remain on bootleg video. So whats exciting? Another 1976 soundbored? I'm with sunrecords56. Glad I was there when it started because it can never be recaptured again unfort. The last new product I fully enjoyed was the 1968 TV special DVD box set and even that had its flaws.
I just read on facebook that the Elvis Mr. Potato head is among the top sellers on ShopElvis.com. Well that about says it all. Nice image.