The Authentic Brands Group, who owns the Elvis brand, has partnered with Bellevue Brands to launch a fragrance line inspired by Elvis Presley. "Elvis has an incredible ability to excite and captivate audiences," says a representative for Bellevue Brands. "We're thrilled to develop a new collection with ABG that embodies Elvis' undeniable charm and honors the legendary music and style that made him a household name."The collection includes:
- Legend for Him–a mix of musky notes of pink pepper, grapefruit zest, lavender Provence, wild sage and a base of oakmoss, amber, benzoin Siam and cedarwood.
- Legend for Her–a blend of floral notes of hibiscus water, lavender buds, orange flower, rose and pink freesia with a base of warm amber, cottony musk and cedarwood.
- Forever for Him–a combination of spicy notes of black pepper, fresh aldehydes, sparkling yuzu and gin & tonic accord with a base of vetiver, amber, musk, incense and fir balsam.
- Forever for Her–a vibrant medley of mandarin, apple blossom, pink pepper and jasmine with fluffy musk, ebony woods and crystal amber base notes.
Elvis' brand continues to be leveraged for consumer products around the world. ABG partnered with a Better Choice Company to launch a line of CBD-infused dog treats inspired by the King's song "Hound Dog."