A half-century after his Las Vegas debut, Elvis is returning to the Strip in a big way. New York businessman Robert F.X. Sillerman, who purchased the business side of the Elvis Presley estate, has an Elvis project planned on Las Vegas Boulevard that will stretch from the Harley-Davidson Cafe to Smith & Wollensky's.
During a Friday interview at his oceanside compound in the Hamptons, Sillerman told Elvis Unlimited that he and his partners have a major entertainment element planned for the project, which, he reminded me, will go up across the Strip from the MGM Mirage's $6 billion City Center project. He compared the location to owning property at Times Square in New York City.
Remember the name. Sillerman, who sold his SFX Entertainment company to Clear Channel for $4.5 billion and is one of the producers of the Broadway hit "The Producers," has been a major player in the entertainment industry and has big plans for Elvis.
"When we bought Elvis Presley Enterprises, we said the world is under-Elvised," Sillerman said.