A new commercial for AXE Anarchy deodorants and body sprays takes an unconventional approach and Elvis has a staring role!
While playing Elvis' "I Can't Help Falling in Love" in the background, the commercial displays a series of incidents causing a near catastrophic-like scene in the middle of an inner city. Men and women are seen wrecking into landmarks, dropping plates, and causing mass pile ups - all alluding to the irresistible smell of AXE products.
The video was recently posted to YouTube as part of the "AXE Anarchy, for Him and for Her, Unleash the Chaos" campaign.