The BBC’s high-profile marketing drive for its radio stations has produced only modest results, according to the latest Rajar figures.The corporation launched several television campaigns to promote its stations and individual DJs last year, most notably the Radio 2 TV spot (pictured) which showed Elvis Presley on stage with famous musicians including Noel Gallagher and the Sugababes.
Radio 2, boosted by the Elvis campaign, added 500,000 listeners over the three months, rising to 13.26 million. However, the station has only regained listeners lost throughout 2006.
The commercial on YouTube: http://www.youtube.com/watch?v=wEYFMHFTNec
Source: Google / Updated: Feb 1, 2007