A line of exciting Elvis Presley cotton knit boxer shorts from the Intimo company hit 750 doors of Wal-Mart stores nationally in early July. The boxers have been flying off the racks, especially in the Elvis heartland states like Kentucky, Alabama, Louisiana, Missouri, Arkansas, Florida, Mississippi, Texas, South Carolina and Tennessee. The boxer short designs feature different Elvis memorabilia from his guitar collection, to the 50's Florida concert poster, a collage of concert tickets, the famous Jailhouse Rock dance, to Love Me Tender photographs of the entertainment legend.
Various other retailers carry this product line. To find out about availability in your area, contact:
Tommy Nathan at Intimo: 212-868-6888, ext. 101.
Beth Hooker in EPE Licensing: 901-332-3322 ext. 3111.