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Comeback And Aloha DVD Sales Around The World

July 31, 2004 | Video
Globally, BMG has shipped 217,000 units of Elvis: ’68 Comeback Special – Deluxe Edition DVD (3-disc set) and 177,000 units of Elvis, Aloha from Hawaii – Deluxe Editon DVD (2-disc set). (That’s a million discs!) Both sets are enjoying outstanding sales, earning gold and platinum status and hitting high spots on the DVD sales charts. Here’s a summary of highest sales chart positions in various countries so far and the gold and platinum status:

’68 Comeback:

#1 - Australia (Platinum)
#1 - Sweden
#1 - Norway
#1 - United Kingdom (Platinum)
#1 - Canada (3x Platinum)
#1 - Ireland
#2 - Austria
#2 - Belgium
#3 - France
#3 - Netherlands
#3 - United States (2x Platinum)
#4 - New Zealand
#5 - Germany
#6 - Italy
#10- Spain

Aloha:

#1 - Australia (Platinum)
#1 - Belgium
#1 - Ireland
#1 - United Kingdom (Gold)
#2 - Germany
#2 - France
#2 - Norway
#2 - Sweden
#2 - Netherlands
#2 - Canada (2x Platinum)
#3 - Italy
#5 - United States (Platinum)
#6 - New Zealand
#8 - Spain
#9 - Austria
Jim Semple wrote on July 31, 2004
Brilliant figures. Has anyone in the UK seen any adverts or publicity on the TV for these DVDs are supposedly there should be ? I must admit I don't watch much TV at all so I haven't seen anything.
Rev. Gerhard wrote on August 01, 2004
I am glad to read the sales numbers although I am sad knowing that tv publicity and adverts were too less. I think it's very bad that they didn't put "If I Can Dream" as a single into the charts. completely incomprehensible.
EspenK wrote on July 31, 2004
Yeah, this is cool. But most of all it makes me wonder WHY these sell so much better than ttwii special edition. All I can figure out its either cause: 1. Aloha and comeback special are better known that Thats The Way. 2. These releases got a lot more added footage, longer duration. I am also a bit afraid that the sales of these dvds without promotion will make BMG/EPE even less willing to give other, future releases good promotion. Some Elvis-products deserves promotion cause they are darn good (despite not having the same world fame as the shows on these dvd's). The non-Elvis fan audience deserves to be aware of them, it would add to the Elvis image - and sell good if given the proper promotion.
Archie wrote on August 01, 2004
Unfortunately not a single disc is shipped to the Philippines! I got my copies from Hong Kong
gribz wrote on July 31, 2004
I Sent e-mails to both BMG and EPE, and they said a set budget for promotion is in place for these new DVD's, and they can't go beyond that. It's a real shame, because the young audience and the general public would flip if they were to see these new works. It would add to the Elvis fan base, which is needed in order to preserve and promote the Elvis legacy for the future...
gribz wrote on July 31, 2004
Great Chris At least we know some area's are putting in some effort.. However, they are just out, maybe their is some plans for promotion in August, and toward the Holiday season. Let's hope, pray, and e-mail the powers that be..The new generation need Elvis, but they must see him, he's not around to do a tour.....
gribz wrote on August 01, 2004
There is still time to promote these great DVD's. 'If I Can Dream' would of been a huge hit considering what's going on in the world today, and that would of introduced new fans to the Aloha and 68 Specials...THey could of done it as a new video with a choir of children adding support, and it would of been like the 1985 'we are the World' campaign.. Most important, it would of done wonders for the DVD's....I don't understand, maybe we have to push the issue by sending EPE, and BMG e-mails. Elvis isn't here to do it. If we push hard enough, maybe eye's will open....Let's rally...
pacer1965 wrote on July 31, 2004
Thats amazing only the king could sell this much without getting hardly any publicity. I love being an Elvis fan it makes you feel so proud. Well done EPE and everybody else that made these two dvds there both fantastic !
pacer1965 wrote on July 31, 2004
No Jim i have not seen any tv publicity or adverts in the uk for these dvds either. Which is sad really because i am sure they would have sold even more. That is a bit of a mystery Espenk about ttwii its probably your second reason plus there was no publicity at all was there. And now that these two dvds have sold so well they probably wont even bother spending any money to promote any future releases
Joe Car wrote on July 31, 2004
That's unbelievable! These were two historic shows by the greatest entertainer the world has ever seen, thus it's impact some 27 years after his death. Great job BMG!
Lowri wrote on August 04, 2004
I hav just turned 13 and I started liking Elvis last october I love Elvis and have most of his films (31 to be exact) and I recieved the aloha and '68 special for my bday, they are fantasic.
Chris C wrote on July 31, 2004
I saw a very beautiful TV ad for the Comeback set, with devastating close-ups, on Britain's ITV 1. I didn't particularly watch out for the TV ad but saw it twice anyway. Also I saw a full page ad for both sets in one of the mags - was it Uncut mag? And both HMV shops on London's Oxford Street had both the Comeback and Aloha sets showing on their big screens and on the smaller screens by the tills. Judging by what I saw just passing by, these were shown every day for the whole of two weeks. One of the HMV shops had an Elvis display advertising the two sets and also the Sun CD in its ten foot long display case. In the shop window was a poster measuring about 7 or 8 feet high, of Elvis in the black leather suit. So some effort has been put inot publicising the DVDs - and I saw people definitely stopped in their tracks and looking! It was very gratifying....