CKX, Inc., which already has an interest in the name and likeness of Elvis Presley, announced today that it has acquired an 80% interest in the name and likeness of Muhammad Ali, widely recognized as the greatest athlete of the 20th century and goodwill ambassador to the world. The transaction includes the rights to the name, image and likeness of Mr. Ali, certain trademarks owned by Mr. Ali and his affiliates and the rights to all existing Ali license agreements. Mr. Ali, through affiliates, will retain a 20% interest in the business, which will be operated through a newly formed company named G.O.A.T. LLC. G.O.A.T., which stands for "Greatest of All Time," is a trademark of G.O.A.T. LLC and the name by which Mr. Ali is recognized globally.
This transaction is a continuation of CKX's mission to partner with iconic content and to use its resources to preserve, protect and grow this content.