Joe Tunzi’s JAT Publishing released the book “Elvis In Gold”; will it get a “Gold” status among fans?
It appears Joe Tunzi finally chose for hard cover books; just like his last few titles this book comes in that format too. That gives the the book an instant “deluxe” appeal.
When you use a color in the title of your book it is nice to use that in the design too. But besides the image on the front and back cover there are only three colors to be found inside the book; black, white and a mixture of both. Personally I think a touch of gold in the design and the use of color images would have added a lot to the book. Even the trailer for the book on YouTube contained color images. That said the quality of the images is good. You can clearly see the eye-shade Elvis is wearing during his Los Angeles performance on October 28, 1957.
The book is mainly a picture book with pretty much all images of Elvis wearing the complete or parts of his iconic 1957 Gold Lame suit. Mike Eder – who provided the text for more Tunzi releases - has a nice style and sums up the history and background information on the suit and use in several tours pretty well.
But besides the text the images should carry the book, and unfortunately they don’t. The collection is complete, even images of Elvis only wearing the shoes that belong to the suit are included, but because the images are black and white only the book is kind-of grey. Or should I say it has a touch of silver instead of gold? Even the images I know exist in color are printed black and white.
That said the images by itself contain some gems. It shows Elvis on top of the world including his first and last tour outside the USA to Canada (with The Colonel). Also nice to see is Elvis wearing a lot of eyeshade in Los Angels in 1957.
I was looking forward to this release as the images of Elvis in this suit are so iconic. Besides the cover of his first album - which was copied quite a lot - the use of this suit on the classic “50,000,000 Elvis Fans Can’t Be Wrong - Golden Records Vol. 2” album is probably even better known outside the Elvis fan world. Unfortunately the book lacks the touch of gold that the iconic suit – and main theme of the book – holds.