Michael Jackson tops Forbes' list of the highest-paid dead celebrities for the fifth year in a row--with earnings of $75 million. His postmortem empire is going strong, boosted by the Halloween special and new album Scream joining a list of ventures including a Cirque du Soleil show in Las Vegas and a stake in the EMI music publishing catalogue.
Golf legend Arnold Palmer claims the No. 2 spot with $40 million. Barely a year after his death, more than 400 stores still sell Palmer-branded apparel in Asia, and AriZona Beverages produces 400 million cans of its Arnold Palmer line annually. Peanuts creator Charles Schulz ranks third with income of $38 million—MetLife recently retired Snoopy and Charlie Brown from its ad campaigns, but the cartoonist’s contract does not expire until 2019.
Elvis Presley finishes fourth with $35 million, up from last year’s $27 million sum thanks to the new $45 million Elvis Presley’s Memphis entertainment complex and recently-opened hotel The Guesthouse at Graceland. Bob Marley rounds out the top five with $23 million, boosted by sustainability-focused House of Marley audio products and the Marley Beverage Co.