American Idol owners CKx are considering new Elvis Presley projects including a Graceland upgrade, Elvis duets album and possible hologram tour. The company that owns the rights to American Idol is restructuring the TV show in light of the recent ratings drop but also developing projects for its other assets, including the creative exploitation of Elvis Presley and Muhammad Ali.
CKx, which will change its name to Core Media Group, has especially big plans in store for Presley: an upgrade of the Graceland museum is in the works, as well as a possible Elvis drama series based on the singer's early life. Core is also in talks with Sony about a potential duets album, which would pair contemporary singers with Presley in much the same way that past duets albums have done with Frank Sinatra. A subsequent tour may see singers performing alongside an Elvis hologram.
Core is also planning a revamp of Idol, which comes on the tail of the show's 30% ratings decline in its 11th season this year.