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Elvis Music Featured In AXE

February 03, 2012 | Other

A new commercial for AXE Anarchy deodorants and body sprays takes an unconventional approach and Elvis has a staring role!

While playing Elvis' "I Can't Help Falling in Love" in the background, the commercial displays a series of incidents causing a near catastrophic-like scene in the middle of an inner city. Men and women are seen wrecking into landmarks, dropping plates, and causing mass pile ups - all alluding to the irresistible smell of AXE products.

The video was recently posted to YouTube as part of the "AXE Anarchy, for Him and for Her, Unleash the Chaos" campaign.  

GEORGE (GK) wrote on February 03, 2012
Great Commerical !! Love it ! Having Elvis Presley's music, out there in new projects, keeps his music, current.
Natha wrote on February 04, 2012
Wise men say . . . how befitting the commercial. It never ceases to amaze me that Elvis is in so many ways present in the world. Obviously his impact in this world is still there. His legacy is all encompassing! He could never imaging that.
Natha wrote on February 04, 2012
and the choice is so right: Elvis is also compelling and irresistable.
circleG wrote on February 04, 2012
hilarious - brilliant ! time to get the movies out on blu-ray now ;)