Fiat Dances To Jailhouse Rock

The Fiat brand announced today the launch of an all-new marketing and advertising campaign, the first since its return to the North American market. The comprehensive campaign combines broadcast, print, digital and experiential initiatives and will be focused in the brand's key markets together with complementary national advertising efforts. The introduction of a new tagline, "Simply More," sets the tone for the campaign. It kicks off with its first broadcast commercial, titled "Drive-in," which debuts on national and cable networks today and features "Jailhouse Rock," a song made famous by Elvis Presley. The song was an instant classic and inspired a generation; it was released in 1957, the same year as the introduction of the Fiat 500 in Europe.