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The Business Side Of Elvis

September 26, 2009 | Book

The CBS show "60 Minutes" (US) will air a story this coming Sunday, September 27th that will take a look at the earning power of deceased celebrities during the popular newsmagazine’s season premiere. The story fronted CBS correspondent by Steve Kroft will take a look at the business of Elvis Presley Enterprises, Inc. and include an interview with Robert Sillerman.  

M.K wrote on September 27, 2009
JerryNodak wrote on September 27, 2009
Don't plan to watch.
dgirl wrote on September 27, 2009
I just received the latest EPE catlaog in the mail. The business side of Elvis inlcudes Elvis slippers, Elvis bathrobes, Elvis wigs, Elvis costumes, Elvis dog costumes(!), Elvis neon lights, Elvis martini shakers, Elvis teapot, Elvis cocoa, and on & on. Elvis cannot be taken seriously if a non-fan goes through this catlaog. Embarrasing and tacky. I'm disgusted with it all.
Greg Nolan wrote on September 27, 2009
I used to think the same but then I remembered that since 1956, Elvis has been marketed with his name on a whole set of items. 1956! Where's the outrage? So Elvis is truly an image, an icon and (though I hate the expression) a "brand." It's an expression of Elvis fandom for over half-a-century. I've stopped being upset with EPE - very few legends have even half this amount of iconic staying-power. I don't care for such things but if we lighten up, it's good kitschy-fun. I'll be watching tonight.
mature_elvis_fan75 wrote on September 27, 2009
Yes we really should be happy that Elvis is the only artist that has his own drain stopper,its not that there are many items,it that some are just down right stupid,we hear how certain things cant be released due image control yet theres no problem having his face plastered to everything and i dont mean everything!
Ruthie wrote on September 28, 2009
I agree that most of the merchandise is tacky yet I have to admit I like the martini set. Elvis & martinis - such a night!
mature_elvis_fan75 wrote on September 28, 2009
OK i will admit i have a set of shot glasses,with movie posters printed on them,and i will admit to buying a cr shade as a gift,but thats no were near a drain stopper,or am i gulity as well! (im worried now)
Mystery Rider wrote on September 28, 2009
This may last another 50 years, as long as they dont Elvis Presley Blvd into a Disney Land.
Ruthie wrote on September 29, 2009
Mature: I also have an Elvis ice bucket that is so old the mold for it has been discontinued. No, I don't think shot glasses, martini sets, posters, t-shirts, jewlery, even board games, are not tacky. Just typical souvenir type merchandise I have seen for other deceased entertainers. That's a far cry from sink strainers, pez dispensers, bobble heads, cuckoo clocks, etc. So if that makes us tacky we are among at least 80% of the Presley fans. And I've been called worse.