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Elvis Presley Enterprises Names Chief Marketing Officer

October 03, 2006 | Other
Pressrelease from EPE: The veteran marketing and sales executive brings years of experience with major entertainment, sports and corporate campaigns to the growing company.

Memphis-based Elvis Presley Enterprises, Inc. (EPE), a subsidiary of CKX, Inc. has named Paul Jankowski as its first-ever Chief Marketing Officer, overseeing all aspects of global brand development. He most recently served as President of Access Marketing Services, a company he founded that provides brand development services in the corporate, entertainment and sports businesses.

In his new position, Jankowski will work with all EPE departments to develop a consistent brand message and educate and excite the next generation on the Elvis legacy. He will be based in the EPE Memphis headquarters and report to CEO and President, Jack Soden.

“We are very excited about Paul joining our team,” stated Soden. “The Elvis business continues to grow and thrive, and now that EPE is part of the CKX family, the opportunities have multiplied. Paul’s extensive experience in many different areas makes him uniquely qualified for our company, and a good fit with our current stellar marketing, sales and communications team.”

“There are jobs and then there is Elvis,” commented Jankowski. “The opportunity to introduce the greatest entertainer of all time to the next generation was impossible to pass up. And as an alum of SFX, the commitment CKX has to the Elvis brand and the chance to work with Bob Sillerman again, make this a truly exciting adventure. “

Jankowski served as Vice President of Media Marketing for SFX Entertainment, a firm started by CKX, Inc. Chairman and CEO Robert Sillerman. SFX/Clear Channel Communications is the largest producer of live entertainment in the world, producing over 26,000 events per year. He created and sold marketing programs for many advertisers including: Volkswagen, Ford Motor Co., Warner-Lambert and MCI, and has created promotions for a variety of artists and pro athletes including: Beyonce, Evander Holyfield Destiny's Child, Nelly, Anthony Carter, Reba McEntire, Vince Gill, , Tim McGraw Travis Tritt, Amy Grant, Elton John, Tom Petty, B.B. King, Mary J. Blige, Bell Biv DeVoe, Jodeci, Shai and Meatloaf.

Following SFX, he served as Executive Vice President and directed all sales and marketing activity for HOST Communications' Affinity and Events Division. The properties included the NCAA (Final Four, etc.), Pro Rodeo Cowboy Association, NBA's Hoop It Up, National Thoroughbred Racing Association, American Bicycle Association, Historically Black Collegiate Coalition, and high school marketing arm, iHigh, among others.

Before SFX Entertainment, he was Vice President/Marketing for Trifecta Entertainment, a fully integrated Public Relations, Marketing and Artist Management agency. Clients included Tanya Tucker, Country Music Television (CMT), United Distillers (various brands), Opryland, Sony Music and Fruit of the Loom. Prior to that, Jankowski was the Director of Entertainment Relations/Worldwide for Gibson Guitar Corporation, where he directed all marketing efforts for Gibson's national and international divisions.

Jankowski began his music industry career with CBS Records in the company’s college department, followed by serving as a regional pop promotion manager for MCA Records - Los Angeles and SBK Records-New York, in the company's Nashville office.

Jankowski is a graduate of the 1995-96 Leadership Music program. Originally from Memphis, he graduated from the University of Tennessee/Knoxville with a degree in Advertising, while serving as publicity/marketing manager for Thompson-Boling Arena, the nation's largest on-campus arena.
Source:EPE - Elvis Presley Enterprises
loftmanuk wrote on October 03, 2006
You know what they say. The proof of the pudding is in the eating. I'm waiting to be impressed
Greg Nolan wrote on October 04, 2006
"the Elvis brand".... Does this expression used by EPE in recent years rub any other fans the wrong way? Sheesh...
MauriceColgan wrote on October 04, 2006
Hi Greg:-), "What cannot be cured must be endured" My Ma always said. We have been enduring Elvis as a brand right from the 50s. Some of you young guys are so sensitive, remember even the Beatles were marketed, toy Yellow Submarines and they were even on wallpaper. (Now what an Idea for your Elvis room:-) Hello EPE! Our bright young grandchildren see some of the worst Elvis impersonators on TV and just think they are funny. After all they see the real Elvis on DVD. "Loving You" is their favourite.
efan4ever wrote on October 05, 2006
did they fire Todd morgan
Teacher wrote on October 05, 2006
The position of Chief Marketing Officer is a NEW position. Todd Morgan is director of media and creative development.
qwer wrote on October 10, 2006
who cares about this? i despise what the estate's done to elvis name and image. people on message boards love it and spend their money on all the junk which is too bad because it keeps them in business.
Mystery Rider wrote on October 14, 2006
As Elvis said on the million dollar Quartet album refering to the Pat Boone Hit Dont Forbid Me "theres more Junk over my house" well thats whats its like across the street from graceland there is more junk than you have ever seen in your life, and after every bus comes back from his home they are breaking down the counter's to get there share Elvis is big Business Sam knew it, the Colonel used it and EPE is making a Mockery of it.