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EPE To Launch Elvis Fabric Line

January 14, 2006 | Other
Following is a press release from the fabric company Cranston, a new EPE licensee. A few fabric pattern samples are included in this posting.

Elvis Presley Enterprises and Cranston Partner to Launch Fabric Line

New York, NY – January 12, 2006 -- V.I.P® by Cranston® is pleased to announce the launch of a new fabric collection called “Elvis Lives” in partnership with Elvis Presley Enterprises, Inc. of Memphis, Tennessee.

The new Elvis line is based on the essence of the style of the legendary King of Rock and Roll, Elvis Presley, and is a faithful translation of a mix of photo realistic and graphic images on graphic-patch backgrounds offered in both bright and muted color-ways. Fabrics are 100% cotton, printed in the USA and consist of four designs in two different colorways. The new collection is bold, exciting and ready to ROCK! From the die hard Elvis fan to the fashion trendy, there is something for everyone. The “Elvis Lives” collection is suitable for apparel, crafting and home décor and is sure to inspire creativity.

“It has been years since Elvis Presley Enterprises authorized a fabric release,” says Carol Butler, Director of Worldwide Licensing for EPE. “We are excited about this opportunity, and know that the consumers will be pleased with the creativity Cranston has displayed with product development.”

Cranston’s V.P. of Marketing & Finance, Jodi Beckett, stated, “We are very excited to have the opportunity to work with Elvis Presley Enterprises, Inc. We’re looking forward to a successful partnership and we are thrilled to bring the King of Rock and Roll to this exciting and vivid collection of fabrics.”

The Elvis collection will be available worldwide to all fabric stores and retail fabric departments beginning mid-January 2006.
Source:EPE - Elvis Presley Enterprises