Graceland issued thefollowing statement about Elvis appearing in the Lipton Ice commercial. It's a nice insight in how EPE tries to keep Elvis in the spotlight.
Elvis Stars in Latest Lipton Brisk Iced Tea Commercial; King of Rock Conquering the Television Medium Again in a New Way.
You've seen them - these wonderfully creative, hip new commercials for Lipton Brisk iced tea, using "claymation" versions of big name stars in film, music and sports - Bruce Lee, Sylvester Stallone, Bruce Willis, Babe Ruth and so on. The latest edition of this hot series stars the claymation likeness of Elvis Presley.
Our boy is in jail, a la his classic "Jailhouse Rock" character, and feeling mighty low. James Brown comes by with the prison library book cart and hands Elvis a book with a secret compartment inside containing a can of Lipton Brisk iced tea. A sip shakes Elvis out of his doldrums and a musical production number of a Liption-lyric "Jailhouse Rock" ensues. Elvis sings and dances the lead, supported by Brown plus Coolio and Willie Nelson. Catch it on television or view it on your computer via the Lipton Brisk web site.
Recently, many of you saw "Aloha from Hawaii" footage of Elvis used in an Energizer battery commercial. A major Elvis fan has his gas station filled to overflowing with Elvis memorabilia. He looks out at the pumps and sees a '56 purple Cadillac pull up and a guy who looks just like Elvis gets out to fill his tank. The fan dude grabs his camera to get a photo but, alas, his camera batteries are dead. And all too quickly Elvis drives away.
This and the Lipton commercial are the latest among several licenses EPE has granted to various companies for incorporating Elvis into hip commercials. Great fun and an effective way of amplifying Elvis' never-ending, ever-growing presence in pop culture. From time time to time in the future, you are likely to see more of this kind of thing. As these inventive types of commercials using great stars of the past have become so popular over the past few years, Elvis fans have written to us regularly wanting to see their guy get in on the action. It's fun for Elvis' veteran fans and it's yet another way to get him into the consciousness of new audiences.