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Watch The Rubberneckin' Video

August 20, 2003 | Video
Use the links below from EPE to check out the BMG/RCA music video for the Paul Oakenfold remix of Elvis Presley's Rubberneckin'. You need to have a Real Player installed. The video will be distributed to MTV, VH1 and other music video presenters worldwide.
Source:EPE - Elvis Presley Enterprises

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Lex wrote on August 21, 2003
I appreciated John Lennon as a songwriter for a long time, but now I really start to love his other writings too :-). I completely agree with him. I was stupid enough to buy ALLC "just for the collection", this way helping it into the charts... I won't do it this time. I always thought Rubberneckin' was a silly, fun song, but the fun is completely gone now. I really do hope this will end up unnoticed by the kids that like screwed songs, and thus stop BMG/EPE from ruining more Elvis songs.
gbalaban wrote on August 20, 2003
Having Elvis out there after 26 years again is the main thing. I think some of the colors were more like the psychedelic colors of the 60's. Maybe this is what they were going for. In my opinion he was looking great at this stage in his career, I just wish that they could have shown more of how good he looked. I saw that some people did not care for his hair in this video, but he still looked much better than a lot of stars today. I also agree that "Let Yourself Go" would be excellent for next year. Once again the only person who would be able to do this 25 and 26 years after his death. Keep on makin' em. TCB!
Jim Semple wrote on August 20, 2003
Just watched the video. I suppose its very trendy and meets the requirements of the younger generation and should do very well. However, its beyond me why they dont use ''clear'' close up shots of Elvis especially when he was looking in great shape. Its all a bit to similar to ALLC which in my opinion was a far stronger track.
Jim Semple wrote on August 21, 2003
Call me sad, but I much prefer the original film version with Elvis strumming his guitar, smiling and looking great. We need to see more Elvis in these videos, not just loads of dancers.
Jim Semple wrote on August 22, 2003
I stand corrected - the more you listen and watch the video, it really is absolutely brilliant. UK number 1 here we come !
Scotch wrote on August 20, 2003
The more I watch it, the more I like it. I hope this does the trick.
ep010835 wrote on August 21, 2003
I just reviewed the new Rubberneckin' video and am very disappointed. The black man with the hat looks very much like Michael Jackson. I can't imagine that no one at EPE noticed the resemblence and still decided to go it. I also didn't understand the girl who appears to be in her underwear or the scene near the end that appears to be a restroom. I realize that I am over the target age group (age 43) but I would like to see more Elvis in the new videos (maybe shots of Wertheimer photos, clips from movies, live performances, etc). Why do you waste so much of the video with dancers we could care nothing about. Elvis is the talent and it is a shame not to use more Elvis.
Germain Tremblay wrote on August 20, 2003
It's a great song and a fantastic video. I really think that young generations will love that and that it will be a good introduction in the Elvis world. I agree with Airtouch67: it wasn't necessary to have more Elvis footages. I feel there's a great symbiosis between old and new stuff, between video and music. The colors are appealing and the rhythm full of energy. Elvis is no more out, he's still in!!
Colin B wrote on August 21, 2003
Don't knock the remixes. "But Elvis' music doesn't need updating" It does for the singles market. I didn't notice any of his 'straight' re-released singles going to No.1 ! The remixes [& videos] are getting him noticed by the new generation of buyers. They will get to know & love the full Elvis catalogue soon enough.
TonyP wrote on August 20, 2003
I'm pretty impressed with this. It's a really high energy video. I would agree that there should be more Elvis if it weren't for the unfortunate Change of Habit hair. Sounds like a silly thing to say, but he simply didn't look as damn cool as he could have done because of the 'Doctor Carpenter' cut. Still they used him well. Perhaps the dancing 50s Elvis could actually have been taken from the real Elvis, as I'm sure that's a modern day dancer copying his moves. Other than that, no criticisms. Or was I just too distracted by the hot pants to make a sensible judgement? :-)
GEORGE (GK) wrote on August 20, 2003
A good video. But it could have been much,much better. It definately needs more Elvis, in Regular "Living color". I like the "Dancing Elvis" and the colors except for when in shows the real Elvis in "Peter Max type colors" (purple, green, blue,- hair, doesn't look good, on Elvis !!)A Little less of the dancers, and more of Elvis would have worked better! But overall it's a good video, as I pointed out and it will help "introduce" the magic of Elvis to future generations.
Airtouch67 wrote on August 20, 2003
Hmmm. I have to disagree with some of the other comments. Although I love Elvis, I think the limited use of Elvis is good. I think it serves it's purpose in marketing more towards the younger generation. Sure, all of us old timers just want Elvis in full blown color, however - I think in order to appeal to teenagers they took the right approach. I'm not sure the youth of America is ready to be thrown directly into the Elvis pool. I think a gradual introduction makes more sense. I do agree though, it's much better than the Little Less Conversation video, and the Elvis dancing in the background with the colors is very appealing. It gives the video a (hip) kind of feel. Something young people would want to watch and dance to.
Airtouch67 wrote on August 21, 2003
Hello. Well I must say I am a little disappointed in all the negative comments I have been reading. I am honestly trying to think back and recall if there was "ever" something new that came out that Elvis fans actually liked. Seems like no matter what it is, people frown on it. Like when the Number One Hits came out, all you heard was, "Why wasn't this song on it, why was that song on it." Or the FTD releases. People commenting about how bad all the covers are. Even with the TTWII Special Edition, nothing but people complaining about how much better it "could have been." As an Elvis fan, I am just happy to be able to get the opportunity to hear or see anything new. I am not into the superficial part of all the releases. Let's understand here, there is not exactly an abundance of Elvis footage out there, not to mention the old outdated equipment that was used to record most of this stuff - especially comparing it to todays standards. I think everybody is expecting a mountain out of a molehill. I do wish however, that whatever Elvis footage they have would just all be released already. I don't see the point in keeping it locked up anymore at this stage. Several people made the comment that young people like Elvis in his black leather suit. Well I'd like to know how they came up with this conclusion. Our younger generation was born well after Elvis passed away, and I guarantee they do not know the different "era's" of Elvis' life. When I start hearing things like Elvis' hair looks stupid, I seriously wonder if these people are really Elvis fans or just people looking to make comments. If you have so many negative things to say, why do you even bother wasting your time expressing your opinion? Or why do you even listen to Elvis? As a true Elvis fan who appreciates his talent, I could honestly care less how he's dresses, what his hair looks like, etc.. What I care about is listening to the man's voice. It's easy to sit there and say, "Well they should have used Let Yourself Go." Well I am sure there are many people that dislike that song as well - so where do we draw the line? There are so many stages in Elvis' life we can't possibly please everybody. I know people you can't stand Elvis in the jumpsuit years, but listen to his 50's music all day long - and vice versa. Why not just start appreciating what we are fortunate enough to see and hear these days from RCA or BMG. If everybody else out there is so much more creative, nobody is stopping you from doing a remix either. Why don't all you critics just "show us how it's done" then. Please people, enough already.
Airtouch67 wrote on August 21, 2003
In response to JohnLennon comments. I think it's already a given that the Elvis material isn't "new." Nobody even suggested that. I was curious as to what constitutes new material in the eyes of an Elvis fan. If RCA released a completely new, Elvis concert on DVD with 5.1 surround sound that nobody else has ever seen - I imagine that would set off a stampede of people saying, "My god, how many times do we have to hear C.C. Rider?" It just seems like there is no pleasing anybody. I personally, love anything I get a chance to see that I have not seen previously. And yes, of course this is an opinion poll, but we should also portray a certain amount of respect. Constantly making negative comments certainly will not help Elvis' cause for marketing purposes. If the good folks at RCA and BMG keep seeing literature of this nature, there's certainly a chance they will eventually call it quits I'm sure. I do agree with the opinions that feel releasing a "straight" Elvis song in original format will go absolutely nowhere. So something has to be done.. whether it be a re-mix, remastering, etc. Well I don't want to go into a long, drawn out speech again.. so that's it. I have just come to the realization that RCA/BMG will sometimes release something appealing, and other times something appaling. Thats just the way the Elvis cookie crumbles. Thank you very much.
eduard wrote on August 21, 2003
If i remember correctly everybody was kindda displeased with this version of that 69 classic and preferred the 'groove'mixed version above the Paul Oakenfold one. Now that the video-clip is released eveybody is hailing the song as a big triumph. Hmmmmm. On a positive side: Finally we get to see more of Elvis (ok.. it's in the background) compared with the "a littles less conversation" video-clip wich didn't have any momentum of 'The King'in it. also.. this video-clip reminds me somewhat of the music-clips they played in the late 60's as you can also see in those Mike'Austin Powers' movies. Anyhow i'll bet you for sure that this won't be a number # 1 hit all over the world cause it fails some really good fresh! vibe's like "a littles less conversation " had . or are we gonna hear as some lame excuse that it is because it is so hard to have a second huge hit after another...Hahahahaha...Let's hope for the best it will be regulary played on air.
tigerpawl wrote on August 21, 2003
Who is the artist in the video? It takes 30 seconds before Elvis even appears in the video. This video isnt any better than the ALLC video.The video should have started with Elvis singing the opening lines from the movie, then have the dancers,phschedelic imagery and whatever message they wanted to send.We need to band together and let Elvis Presley Enterprises and BMG what we think.Elvis does deserve the respect to have a decent video on television. Heck I make better videos on the Elvis Number Ones and Second to None websites.TCB as always.
Dusinelvis wrote on August 20, 2003
Very much better than the Little Less Conversation video! CouldĀ“ve been more Elvis-footage, but dancinĀ“ girls is always welcome. The look great - retromodern.
johnlennon wrote on August 20, 2003
Rubbish is all I can say. I'm one of the "younger generation" and it does not appeal to me one little bit. Why everyone thinks that the "younger generation" will like danced-up songs with silly colours all the time? Better than the video for ALLC in the respect you see Elvis in some form, but still a rubbish video.
johnlennon wrote on August 21, 2003
I think it's funny when fans say stuff along the lines of "I like to see new Elvis when it's available" - this isn't new. That's the point. It is a God awful remix of a decent song. It's nowhere near as good as the origional, which wasn't exactly one of the best songs Elvis sang, but this is poor. Just because it is an "Elvis song" doesn't mean I will go and support it no matter how bad it sounds or how bad the video looks, like some fans will. If it's bad I say so, as do most people. Elvis is the greatest artists ever - the greatest! And look what is happening to his songs slowly, getting remixed up with poor production videos that have little or NO relevance to Elvis! I showed the video to my dad who's a big Elvis fan and he said something along the lines of "What that Elvis? What the hell is that all about?". Some people will like it, some won't. I wasn't exactly a fan of the remix of ALLC. Infact I hate remixes full stop as I hate dance music in night clubs. Give me rock and roll any day of the week folks! Why do they have to remix songs in the first place anyway??? Look at Viva Las Vegas for instance. Great song that loads of people all ages know. I got it played in a nightclub the other day as the dance music playing was doing my head in, and everybody was up and singing to Viva Las Vegas, which was made in 1964 or whatever! So it shows you don't have to literally change and ruin a songs sound by remixing it! If you ask me, the remix of ALLC was enough to bring Elvis to a wider audience, but that was the only positive from it. They should stop remixing his songs right now as I and a lot of Elvis fans (and none Elvis fans) don't care for remixes, whether it be Elvis songs or other artists and bands.
johnlennon wrote on August 21, 2003
Well incidentally the singles market is dying a quick death. If bands don't get a #1 these days it's deemed not good enough and they're lucky to get to record another album. Just 'cos a song doesn't make #1, top 10, or top 20 doesn't mean it's no good. Chart music in general is rubbish these days, all pop groups with about 6/7/8 members in who can't sing live and just dance about. Either that or rap music which is probably worse! Chart music doesn't mean anything anymore hardly. If you're saying Elvis' re-releases didn't get to #1 it's 'cos people already have that particular song on about 2/3/4 albums already (Burning Love?). Just 'cos a song doesn't make it high in the charts doesn't mean it's poor. Bands I like usually get in the top 30 or 20 with their singles, or even to #1 sometimes like Oasis or Manic Street Preachers. At the end of the day though, who cares where a song gets to in the charts? Who cares if it's not "trendy" enough to meet the demand of us "younger fans"? Nobody, and I mean NOBODY I know likes remixes of any sort. I bought a single a few weeks back of a group I love, and on it you get the actual single and a few B-sides they've recorded especially for the single. That's good. But sometimes you'll buy a single by a band and you get the main single and then about 2/3 different remixes by idiotic DJ's that sound rubbish, a waste of time and is nothing to do with the band or song that you like. That's why I don't like DJ's and their rubbish mindless computer generated noise remixes. Learn to play an instrument and get in a band and make your own songs and stop remixing songs and legends pieces of work to apparantly please the "younger" fans, 'cos frankly we don't want them!
Marwan55 wrote on August 21, 2003
I didn't see the video until now but most people say it's a bad video, so i want to ask if there a possibility to change the video? And if yes, it think we' ve to put more Elvis performance, less colours,.... Can anyone reply to me to tell me how it's goin' to be
Ernst J. wrote on August 20, 2003
on the elvis superstar website you can find a version of the video for downloading in a very nice quality i love that thing! and the main-"chick" is very "nice"
VanGogh wrote on August 20, 2003
Here comes a seriously negative opinion....be warned: This video was awful. I mean, really really bad. I am also one of this so-called younger generation, and I hated the video. It looks like some one with no clue made a video that was trying to appeal to "young people." I'm American, so maybe this will go over in Europe, but I can't imagine it playing over here at all except possibly once or twice in a gay bar/dance club as kind of a novelty. It looks nothing like any other video on MTV or VH1 or BET. And I don't mean that it's unique, I mean that it's bad. Part of the problem remains that the song was a very bad choice. Also, the footage of Elvis singing this is far from great. He's sitting the whole time and his hair is pretty silly-looking. Imagine if they had actually made the right choice and gone with "Let Yourself Go." Not only is that song much much better, but they would have footage from the 68 Comeback and Speedway to choose from. And Elvis looked much cooler in those two pieces of footage than he does in "Change of Habit." I mean, seriously, not only was his hair kinda goofy in that movie, but he's sitting down with an acoustic guitar for the whole song! Does that make any sense with a high energy dance remix? Maybe they'll do this al again in a year (unless this is a big flop...) and when they do, I sincerely hope they use "Let Yourself Go" because it's a better, hipper song and there's much more to work with for a video. (And for the remix, since they could actually remix the "Speedway" version and the "Comeback" version into one; or sample one within the other) Anyway, too bad this was no good. Maybe in Europe and other parts of the world it'll do OK. I honestly hope so.
VanGogh wrote on August 22, 2003
All this talk about the "singles market" etc..... The point is, this is a terrible video! There is indeed a weird Michael Jackson-looking guy in the beginning. All the people who are saying that they love the video: have any of you actually watched MTV or VH1 to see what popular videos actually look like? I maintain what I said earlier--this was a very bad song choice to begin with. Even so, I'm sure they could have done a better video for it. As for the actual remix, I think it's ok. Again, this was a really stupid song to remix in the first place, but since they did it, it isn't too bad. One thing about this video is that it showed that you could easily take footage from an Elvis movie and remove the background (all the other people in the room with him during that scene in "Change of Habit." Imagine what an amazingly cool video they could make if they drew from all the movies. Like a whole montage of the coolest scenes from the movies, but connected, not just clips. Elvis with the double bass/guitar from "Spinout" would be really cool to use in something.) That was one of the other things that bugged me about this video: Elvis is on the acoustic guitar. It just doesn't fit. There are things that seem so obvious to me. For example, electric guitars are still considered cool. So why not show more footage of Elvis playing them? He played one in "Speedway," "Easy Come Easy Go," the "68 Comeback," "Viva Las Vegas" and on and on... When the remix goes into that sort of "Peter Gunn" guitar part, instead those lame dancers, why couldn;t they piece together a quick cool montage of Elvis soloing on electric guitar? I am just very disappointed.
VanGogh wrote on August 22, 2003
gtm692001, you are kidding, right? "Never Been to Spain"?? Seriously? I would have to disagree with that entirely. I have always thought that was one of the most awful songs Elvis ever did. At leat in his live repetoire I mean. As negative as my two previous posts were, I think BMG/RCA/Ernst are all very much on the right track, and I was a big fan of "Less Conversation." Not the video, but the remix. Back in 1980 (I think) "Guitar Man" was a number 5 hit with the new re-recorded backing track. A lot of fans were upset about it, but I thought--and still think--it is a great idea. In all honesty, I don't think a straight forward untouched unremixed Elvis song would be a hit right now. The stuff just sounds too dated. (I mean, I love it and prefer it to what's on the radio right now, but Elvis just wouldn't fit in. That was what I loved about the "Conversation" remix--it made Elvis fit in.) What I would really love to see is something more stripped down and gritty. These last two remixes have been techno/dance stuff, which is fine for dance floors, but I'd love for them to strip away some of that and do something a little rawer, like a Nickelback or Puddle of Mudd kind of sound. Afterall, Elvis was about Rock, not techno/dance. Most of what he did in the 68 comeback is the kind of hard rock sound that I mean. Frankly, I wish I had some talent so I could be involved in doing this kind of thing myself. And I do feel a little bit bad being so negative when I am actually grateful for anything. It's just that I really do think the video is terrible and the song was a very very bad choice. And for those who think I complain about everything, I LOVED "Little Less Conversation" and last week when I was in Memphis I bought all the FTD CDs that I didn't have yet and am very happy with them.
VanGogh wrote on August 24, 2003
gtm692001~ As a matter of fact, I agree, basically. I think that is a great song. "Power of my Love" is another one and "Stranger in my Own Hometown" too. I live that bluesy gritty stuff that he did during that time. With "Wearing that Loved on Look" is would remove those "shooop shooop" things in the background if it were to be updated, but I think it's a great song. I really hope "Rubberneckin'" does well, I have just never liked it too much, but I hope I'm wrong and it's a huge hit. I just doubt it. Actually, I kinda think I like "Power of My Love" a little better than "Loved on Look" Why don't they do a whole album of remixes? Get a bunch of artists, like Moby, the Dust Brothers, JXL, Paul Oakenfold, that Orbit guy (Richard or something) and just put out a whole new album with more than one single. Maybe that's not a good idea actually. I don't know. Anyway gtm692001, good choice. I basically agree with you.
Caro wrote on August 21, 2003
If only RCA had the courage to release an Elvis song in its original format. I think Elvis' profile has really been raised over the past year,particularly with the younger generation.If they put out a song, accompanied with footage from TTWII for example, when he was at his absolute best physically as well as vocally, I think that alone would be enough to put it in the charts, without any remixing. I agree with Airtouch67 when they say it is the voice that counts, not the appearance, but unfortunately nowadays, image is all important, so much so that it often overides actual talent! With a song and video from, say, TTWII, Elvis is unbeatable on both counts! I've come across so many people who have two images of Elvis in their heads; one as the snarling 50's rocker with greasy hair and the other as the drugged-up, overweight guy in a white spangled jumpsuit, (both of which are unfair parodies anyway) and have no idea that anything came in between, its time everyone was shown how fantastic he was!
gtm11 wrote on August 21, 2003
Excellent excellent excellent. LOVE THE REMIX LOVE THE VIDEO. Definately a monster hit. Two of my favourite Elvis numbers jazzed up, keep it going RCA/BMG. Oh and next one must be "let yourself go".
gtm11 wrote on August 22, 2003
ok people we have had all sorts of response to the new single and in my previous reply i sited "let yourself go" as a good un for next one. BUT i think instead of a remix of a funky number lets go with a total re release of an original recording undoctored that would sell. I go ballad , powerful, and big band number. Never been to Spain. need i say more. The remixes are great modernising Elvis but i bet we could sell him on his raw talent as well, if not make it the flip side and that would open up a whole new generation of fans. They buy the funky remix of ALLC or RUBBERNECKIN and the 2nd song is NBTS great advertising of ELVIS as he was and is. With the right promotion i bet a balad in its original format would sell.
gtm11 wrote on August 23, 2003
Reply to Van Gogh: sussed it next song definately 'Wearing that loved on look' just listening to it now and its backing sounds modern and fresh 30 years on. Trust me play this loud on your stereo and imagine it slightly speeded up and tweaked with some modern studio effects. In the middle of the song is the instrumental which would not sound out of place in todays market. 1969 loads of brilliant pics and footage of Elvis in his prime, man i have found the next release... You can all thank me later when its released and goes straight to number 1 Take care, PS van Gogh what do you think please.
bkdnyc2 wrote on August 21, 2003
i live in nyc and some say i live in the clubs here. i can tell you this video is definataly not going to appeal to the young audience here. a few of my friends were here tonite and nearly laughed me out of the room for even showing this video to them. at lease allc was clever using a recreation of the 68 comeback, elvis in black leather and great dancers not to mention the background vocalists that were used in the re-mix in the video. this is one of the lowest budget videos i have seen a in a long time with no imagination and a lackluster dance production .one of my buddies who edits music videos here and said rca should be ashamed of themselves for putting out such a rush job!! as an avid elvis fan who loves his music and dance music i am sooooooo disapointed. it will be nothing less than a miracle if this vidoe is a hit. i will invite anyone to e-mail me with your responce to my opinion!!
bkdnyc2 wrote on August 21, 2003
in responce to airtouch67 i can understand your frustration reading a constant flow of negative comments by some of the fans. we should appreciate rca is finally trying to do something creative with elvis's catalog.of course it doesnt take a brain surgion to figure out they are only doing this due to the unexpected revenue for 30#1 hoping they can repeat last years success. however that does not mean we should not comment on something we dont agreee upon.THAT IS WHAT THIS "OPINION" BOARD IS FOR!!!! we must keep in mind however there are those who are never satisfied. i loved the allc video and the re-mix!!! but it is very apparent rca is everwhelmed with the work that has gone into this release. as a marketing specialist the packaging and concept for 2nd to none are top notch. unfortunatly the video was done in one week and it shows.
j luc wrote on August 21, 2003
Hello I'm 32, I like all kinds of music and not only Elvis. The remix is good and I like the idea about the concept. I like the mysterious from time to time appearance of Elvis in the video, 1969 was a great year. Keep the '68 footage for other remixes. The only disappointment is the Michael Jackson look a like in the video, it gives an '80 look.
Bryan wrote on August 22, 2003
I love the clip! I think it's really Elvis..he would have loved this videoclip lot's a pretty women. That's Elvis. Thank you EP, great work! Elvis would have been proud! And the other people who don't like the clip? Stop whining it's boring really!