Viva Viagra
July 25, 2007 | Other
Three years after the FDA yanked its "Wild Thing" ads off the air, Pfizer is again taking a playful approach with a Viagra TV spot riffing on the Elvis hit "Viva Las Vegas." And this time, they got the agency's OK in advance. The 30-second spot by McCann Erickson, which debuted on last night's NBC Nightly News, features a band of forty- and fiftysomething-looking men at a roadhouse bar playing "Viva Viagra." Although Elvis’s voice can’t be heard, the commercial spells E-l-v-i-s, from the way he sang the song, to the letter style of the written message at the end. Pfizer said the buoyant spot tested better than ads focusing more on the disease. "The goal of these ads is to take that upbeat tone and positive approach and motivate men to engage in dialogue with their physicians," said Pfizer spokesman Francisco Gebauer.
Source:ElvisMatters
Jerome wrote on
July 25, 2007
don't know if Elvis would be please with this, but hey.. nowadays they use Elvis for everything..
tigerpawl wrote on
July 25, 2007
Long live Elvis,rock music, sex, and viagra which this old fart does not need.
stanton wrote on
July 25, 2007
I sometimes can`t believe my eyes...this is definitely NOT the way Elvis`name should be used for. I mean, I get used to the flip flops and showercurtains, but Viagra? I don`t think this is a very original joke. I thought the Colonel passed away, or is he back in Amsterdam owning one of the famous Dutch Internet Pharmacies????
tigerpawl wrote on
July 25, 2007
The next commercial is with the music Burning Love. I'm now a hunka hunka of Burnin Love.
My boy, my boy wrote on
July 25, 2007
Poor Elvis, EPE should've canceled that one...Viagra should have taken a song from Mick Jagger instead...at 64 years old, it seems the rock star is still very much active...
Ruthie wrote on
July 26, 2007
How disgusting! I can't even think of words right now to describe how sick this is. Of course, that's probably a good thing because I wouldn't be allowed to use them. That privilege is reserved for just a few regular contributors to this site.
Mofoca22 wrote on
July 26, 2007
lol what the hell elvis wouldnt even need that stuff even if he was alive now. that guy i read books was a horn dog he rules. viagara though drools
mature_elvis_fan75 wrote on
July 26, 2007
Pathetic,is anything private anymore? hey mom whats that for? what a world we live in!
efan4ever wrote on
July 26, 2007
I hate the commercial. I hope EPE steps in. I hope they did not give permission for these idiots to use the song.
efan4ever wrote on
July 26, 2007
What is this world coming to when we have to watch ads like these. They ruined a great song. Lord come back soon.
benny scott wrote on
July 26, 2007
My poor Robban, you wrote " give me more ". How much more viagra do you need ? LOL. If you think this is cool ....!! Do we really need commercials like this ? Viva Elvis !
Pedro Nuno wrote on
July 26, 2007
It’s just a commercial, and i don’t believe it may offend Elvis or his Fans (us). And I think Elvis wouldn’t mind, after all, (and unfortunately for him and us) he was a huge “Pill Fan” no mater what pill it was!
Joe Carr wrote on
July 26, 2007
C'mon guys, this is funny stuff. It's not an insult to Elvis, or any man in general. I bet there are plenty of happy couples since the invention of viagara!
Dixieland Rock wrote on
July 26, 2007
What's next, a Depends Undergarment commercial using the song "I'm Counting On You"?...lol
Allan wrote on
July 26, 2007
I'm not sure why everyone is so annoyed. Yes it's an elvis song but no-one is insulting the man by dressing up in a jumpsuit the way that idiotic advertisers usually do. They just look like a bunch of guys having fun and changing the lyrics to a song - something most people have done. No-one says thankyou very much in an over the top caricature of Elvis. In Britain changing the lyrics to a song is done all the time by advertisers - Halifax Building Society, Cadburys Fruit and Nut Chocolate bars etc. Maybe its just the subject matter. If thats the case don't be so po-faced. Elvis put it about a bit and if he were still alive would probably have been thankful for a bit of help at the age of 72. If Pele can advertise Viagra so can a bunch of guys singing a song based on an Elvis song.