EPE posted an update on the July 5th "Global Moment in Time" from the Memphis Convention and Visitors Bureau and Goodman Media:
Memphis is leading the nation in a celebration of the 50th Anniversary of Rock 'n' Roll and will host a "Global Moment in Time" on July 5, 2004 - 50 years to the day when Elvis recorded "That's All Right" at Sun Studio in Memphis. This recording became a pivotal moment in rock history and is considered "the big bang" in the dawn of the rock 'n' roll era.
On July 5th at 12 noon (ET), radio stations across the world are encouraged to simultaneously play "That's All Right." This will hopefully mark the largest playing of a single song at the same moment in history.
We encourage you to call your local radio stations to get them on board to commemorate this musical milestone and to help us mark 50 Years of Rock 'n' Roll. Stations or radio personnel seeking additional information can contact Goodman Media at (212) 576-2700, extension 239.
It's very likely that there will be a LIVE satellite feed directly from Sun Studio that will be available to radio stations that morning. Thus, stations are invited to carry the playing of "That's All Right" emanating directly from Sun.