January 8, 2010 marks the 75th anniversary of the birth of Elvis Presley and the beginning of a year-long celebration by Heritage Auctions, culminating on August 14, 2010, with an entire auction dedicated to presenting the choicest, most desirable Elvis memorabilia ever offered. The "Ultimate Elvis Auction" is scheduled for August 14, 2010 in Memphis. In addition, each auction leading up to the Ultimate Elvis Event will feature a special Everything Elvis section. The dates: March 19-21 and July 16-18 2010.