Now that the trade have been informed, we can reveal that each CD single will be pressed on black plastic with grooves to mimic the original 45. Peacock Design has painstakingly taken the artwork from original sources, then cleaned them up for these re-issues. As well as the original A side, there will be the B-side recording, plus a third track which will be either an alternate take or a linked track.
The sales bar-code will be a peel-off so that once removed it will reveal an exact replica to the original release. Each CD will be packaged in a repro of the original British bag, which in turn will slip inside a reproduction of the original American picture sleeve. This format will be extended to the 10" vinyl versions. Both formats will be available from all retailers, unlike the 10" "That's All Right" which was only available through HMV.
The first single will be Jailhouse Rock/Treat Me Nice which will qualify for a chart position and will be released on 3rd January. At the same time All Shook Up will be released also on both formats, but as a chart-ineligible package, incorporating the collector box big enough to store the full collection of singles. The boxes will come in CD and 10" size.
It is important to note that each single will be deleted on its day of release. The full schedule of releases will be shipped exclusively to every member of the official Elvis Presley Fan Club of Great Britain within a week, and the fan club will be offering members both collector boxes with All Shook Up as it will not qualify for a chart position, and members will be encouraged to buy all future releases from their local High Street store to ensure a chart placing for all the singles. "The music industry has applauded this creative approach to single releases and expects other majors to do like-minded inventive approaches in an attempt to stem the declining singles market, and we, as Elvis' British Fan Club, are proud and excited to be involved in this project!" adds Todd Slaughter.
There will be fan club promotions to support these releases, and various celebrities will talk-up the series on radio and television. The Saga Radio network will be broadcasting a special Elvis' 70th birthday show spearheading these releases at 6.00pm on Saturday 8th January hosted by Todd Slaughter and station director Ron Coles.