U.K. 2nd To None Sales

Something niggles me about this statement from Todd (OEPFC), but somehow I can't figure out why. He say's the CD has been featured in every national newspaper and in most consumer mags. I assume this means they have reviewed it etc. As opposed to RCA actually buying advertising space. Or am I wrong and it has been advertised and I missed it. I apologise if it has been. It is excellent news that TV promotion and a poster campaign is planned. I can't wait to see it!!!!!! Of course I'm proud of this release being the highest new entry, which I still say it has achieved without any promotion from RCA yet! As for Todd saying this is just another Greatest hits package and we can't expect it to go to number 1. Well I thought this Cd E2 was supposed to be more than just another compiliation, with all it's re-mastered ,re-mixed sound etc and its un-released track. Or am I mistaken. I don't expect every Elvis release to go to No 1, of course not. But coming off the back of the last release E1, and the recent single I don't believe expecting a top placing is misplaced, if handled correctly. I'm also proud of the 41 top ten placings, but there is something more important than them. Let's get on with the next 41 top ten placings and introducing Elvis to the younger people who are just discovering his music through these new releases. Being negative and not expecting a release to do well is not the way forward.

just had to tell everyone, watching TV channel five here in the UK and low and behold an advert for the E2 album. So shocked couldn't remember all that was in it, but I remember a clip from Viva Las Vegas, among others. It looked and sounded great. Well Todd it seems like the beginning of November has come early !. Let's hope for loads more and hopefully on the main ITV channels.

Thats true Jim I agree, But it was on during half time of a live fooball match. That's how I caught it. Advertising on BBC now that's a novel idea. Don't think the Colonel in is hewday could have even arranged that, but there again.

The bottom line is - unless you are a hardcore Elvis fan like we all are and regularly visit websites such as Elvisnews, you would have absolutely no idea that any new releases were forthcoming. The promotion and marketing strategy is abysmal, it just doesn't exist in the vast majority of countries worldwide. And we have every right to complain, because Elvis deserves so much better treatment.

I didnt think Channel 5 in the UK had any viewers! Its hardly the same as advertising on BBC or ITV is it?

Hi, Elvis 2nd to none is already dropping down the in the UK charts. If my informations are correct, we will find it around No. 8 or 9 next week. But already better than in Germany, I don´t think that it will enter the German Top 10 at all. There was only some promotion on a 2nd class private TV channel called VOX. I can´t understand BMG`s marketing politic here in Germany. In the world`s 3rd biggest music market (more important in sale figures than the UK) they could sell much more than they did in the last years if they would begin to learn that it need the same or more promotion overhere as in the UK or the U.S! 2nd to none has no support here from a charttopping Single, since Rubberneckin is such a mayor Flop in Germany due to absolutley no promotion. Shame on you BMG Germany!!

IF BMG have planned for a tv ad campaign in November then they are "shutting the stable door after the horse has bolted" The tv ad campaign should precede the issue of the cd or, at least, run alongside it in it's first week of release. A bad move to try and prop sales up a month afterwards. I do not understand their strategy does anybody else?

Many Thanks for your updates and information Todd, and i must say that i agree with you on the charts issue, i reckon it's wonderful how well 2nd to NONE is doing, and so soon!, All things considered i'm well pleased at the many achievements that Elvis still continues to gain, in many places throughout the world. Like you say, people would be pleased with far lower chart placings only a short while back, To always expect, and almost insist upon 1st placings is often not realistic, or feaseable. It amazes me at the amount of negative feedback, and moans and groans that are posted on some sites. Here's one Elvis fan of many years, who's contented, and still proud of his past, and current achievements, and i'm sure i speak for a very large majority of the members of the fan clubs i help to run too. we remain positive and enthusiatic, not to mention realistic,...and always 'Elvis Fans Forever'.

I,m sorry Todd but you are so wrong. You say that the TV advertising campaign will commence on the 1st week of Nov.as planned- i think you will proberly find that by then the album will be dropping out of the top 40. You say that the Cd's release has already been featured in almost every national newspaper- well, i,ve been going through all the national newpapers in England for the last two months and have not found one major feature for this album. But this has got to be the best one...."there is a massive poster campaign ABOUT to start in the UK" .What do you mean by about to start? Don't you think its alittle bit late.? When 'ALLC' was released it already had been played daily on radio stations for two months and because of the NIKE advert it got to No.1. The reason ELV1S got to No.1 was because of the single. We(the fans) were so happy.Well done BMG for that. This year they chose 'Rubberneckin' as the single .Brilliant i thought. Then someone from BMG had to spoil the song by remixing it. Bad idea. The most important part of a song is the first 10 seconds. The original of Rubberneckin' has you hooked straight away but they took all that away in the remix. Except for a great video (which was hardly shown) it got no promotion. It was shown on TOTP but only half the video. The album release was such a shambles. If you bought the single you would have noticed that inside, "2nd to none" was promoted.They even used the wrong cover in the end. Everything about promoting the single and the album has been too late. The only reason the single got to number 5 and the album to number 4 was cause of Elvis alone. I really thought after last year BMG were going to promote Elvis but all they are more concerned about is how much money can we make from another compliation. "I,m a Roustabout" has been USED to get sales of this compliation.It should have been on a soundtrack. We do expect Elvis albums to do well because of how great Elvis is but how longer are we going to fool the fans and the public? Its sad to me that Todd ,who is a man i admire so much for his continued campaign to promote Elvis and his love of Elvis, has taken sides with BMG and not backed the fans who most agree that there has nowhere near the promotion the single/album should have got.