BMG reports the first week total of 33,000 units of "2nd To None", which is on target for this kind of release. The sales predictions by the company are 500,000 by Christmas, half of what #1's achieved.
Television advertising will commence during the first week of November, as planned. The CD's release has already been featured in almost every national newspaper, and in most consumer magazines, so it is wrong to say that there is little or no promotion. There is a massive poster campaign about to start around the UK, and the company hopes to build on this first week's success.
For an Elvis Presley CD to be the highest new entry on it's first week of release is something for us all to be proud of! We cannot expect in a country where Elvis has had more "Greatest Hits" packages than in any other territory for him to always to go straight to number 1. A couple of years ago we were excited with a "Top 20" placing. In the UK since charts began Elvis Presley has had a tolal of 41 top ten album placings - more than any other artist".