The Frontier Hotel, where Elvis made his Las Vegas debut in 1956, may soon disappear from the Las Vegas Strip. Real Estate Investment Group Elad Properties are rumoured to be making an announcement any time about their purchase of the hotel. The current owner Phil Ruffin has previously turned down offers of $20 million on the site, but this new deal is rumoured as being up to $1.5 billion.
In 1942, the Hotel Last Frontier was the second hotel to open on the Las Vegas Strip. In April 1955 it was remodelled and renamed the New Frontier with a space age décor that reflected the atomic era of the fifties and, the following year, Elvis made his debut there billed as "The Atomic Powered Singer".
Elad Properties purchased the Plaza Hotel in Manhattan for $675 million in 2005, which they are now renovating, so they may want to bring the same luxury to Las Vegas. The Frontier has been threatened with demolition many times, but after 65 years on the Strip, it could finally be retirement age for this piece of Elvis and Vegas history.