Survey Identifies Elvis Fan Demographics

More than 176 million Americans (84 percent) have in some way had their lives touched by Elvis Presley, according to a Harris Interactive poll. The ubiquity of Elvis delivers strong interest from consumers around the world. In fact, according to the Harris Interactive poll, over 71 million Americans consider themselves Elvis fans. 60 percent are female 70 percent are between the ages of 26 and 55 75 percent have purchased collectibles 80 percent are located in the United States. Almost one-third of all Americans (31 percent) have bought Elvis records, CDs or videos.
Source: Elvis Information Network / Updated: Apr 17, 2005 
Elvis Presley on: eBay, iTunes, Amazon, Sheetmusic


Techy_Viola (profilecontact) wrote on Apr 17, 2005report abuse
Dear oh dear.. How is this considered 'news'? This poll was conducted nearly three years ago -for the 25th Anniversary. Earth shattering how 80% of all Americans who are Elvis fans live in the US!!! This demonstrates the 'research' was clearly a load of old nonsense given the methodology, zero control over sample select, sample creep, timing, self selection issues etc etc. It simply failed to meet the standards of properly conducted research and obviously since its publication hasn't magically become any more reliable. But then it was intended to promote Harris Interactive rather than anything else...Did a bad job though as it's reputation must have nose-dived with such drivel.

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