In regard to the posting on Simon Fuller, or his company 19 Entertainment, having been put in charge of a re-branding of Elvis, Todd Morgan from EPE informed us that this rumour is false. He informed us that:
"The story is not true. The story didn't get picked up much in the media, so we didn't hurry to respond".
EPE will add this message to the official Elvis Presley website soon:
"The story about Simon Fuller/19 Entertainment and their having been put in charge of a re-branding of Elvis is false. The story seems to be the result of pure gossip or the source's having misinterpreted some bits of information he or she might have heard through the grapevine. Our parent company CKX and all its subsidiary companies enjoy a mutually supportive relationship and our companies all look forward to each opportunity that might arise for collaborating on one another's projects. The management and development of Elvis-related projects and branding is the responsiblity of Elvis Presley Enterprises (EPE). That has not changed."