Here is the press release of the upcoming book Elvis In Gold by JAT Publishing. It tells us some more about the content of the book.
J.A.T. Publishing has taken you on Elvis’ final tours in 1977… we went further back to show you The King being beamed via satellite in 1973… we followed Elvis on his electrifying tours of 1970…we witnessed his 1969 triumph in Las Vegas…and marveled at the 1968 comeback. Now J.A.T. Publishing proudly travels back to 1957 to present Elvis In Gold!
Elvis In Gold is a hardcover photo journal focusing on Elvis’ gold lamé tuxedo. Over 100 glorious back and white images (many never before made public) illustrate Elvis wearing his golden outfit or jacket on stage and in the studio. From the iconic photo session that gave us the best LP cover of Elvis’ career, to Presley’s three masterful 1957 tours. From the Mississippi-Alabama fair in 1957, to Honolulu in 1961, Elvis In Gold takes you to the era where Elvis changed our culture forever.
Along with photos of Elvis at his most vibrant and handsome, you get the stories behind the gold. Find out how and when Elvis got his suit. Discover the ways in which the gold suit image was successfully marketed. Take a look at every single concert Elvis wore his suit or jacket at. Elvis In Gold has it all.
The imagery of the young Elvis is inexorably tied to his gold lamé suit. It didn’t just symbolize the fifties it WAS the fifties. As the first publication to celebrate this epitome of an unforgettable era, this book is a must for anyone that loves Elvis at his most vital. After all was anything cooler then Elvis In Gold?
Available August 1st. 2009 Retail price $59.95.