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Presley Publishing Now Exclusively With Cherry Lane

January 29, 2007 | Music
Pressrelease from EPE: New York based indie Cherry Lane Music Publishing has been selected by Elvis Presley Enterprises, LLC and the estate of Julian Aberbach to administer their 75% share of their prestigious Elvis Presley catalogue. The catalogue contains over 1,000 songs recorded by Elvis Presley as well as other legendary singers of the time, including Peggy Lee, Nat King Cole and Ella Fitzgerald. Cherry Lane had previously administered 25% of the catalogue on behalf of the estate of Jean Aberbach. The multi-year deal marks the first time since 2000 that the administration of the catalogue will be handled by one publisher, a scenario coveted by music licensees given the speed and efficiency of "one-stop" publishing.

In addition, Cherry Lane has committed to special promotions specific to the catalogue. These will include advertisements in Film, TV and advertising trades as well as delivery of songs to music supervisors on branded digital music players.

Phil Cialdella, Vice President, Administration and Licensing for Cherry Lane, notes "Representing this prestigious song catalogue has been a tremendous honor, and carries great responsibility. We look forward to further maximizing the exposure and accessibility of these legendary songs by consolidating and expediting the clearance process for music users. Everyone benefits, but the songs will benefit the most."

"All of us at EPE are looking forward to collaborating with Cherry Lane in promoting these catalogues filled with songs Elvis made popular," states Gary Hovey, Executive Vice-President of EPE. "We are very excited about working together to bring these great songs to new generations through the many new technologies we have today."
Source:EPE - Elvis Presley Enterprises
Mystery Rider wrote on January 30, 2007
so whats in it for the fan? More repeated material.
Viva wrote on January 30, 2007
"Further maximizing the exposure and accessibility of these legendary songs" Further maximising? Exposure? When the hell did any of that take place? Limiting and degrading maybe, but certainly not maximising. If current form is anything to go by, bringing "These great songs to new generations" sounds as though we can look forward to a string of singing bottle openers and toilet rolls. It's like giving the Mona Lisa to Edward Scissorhands.
Brian Quinn wrote on January 30, 2007
Personally, I think that any move to maximise publicity for Elvis' back catalogue is extremely positive. Elvis needs more exposure, particularly to the younger generation.
gbalaban wrote on January 30, 2007
I agree with Brian, I say give it a chance, and hopefully they will do right by it and give younger people to hear Elvis!
gbalaban wrote on January 30, 2007
The last line was suppose to be for younger people given a CHANCE to hear Elvis.
JerryNodak wrote on January 31, 2007
What's in it for the fans?? Well, nothing really if you're talking about CD releases etc. This is about getting more of Elvis music heard on TV, in movies and commercials, etc.