Following is a press release from new EPE licensee Fox and Hounds Ltd. By the the way, this company was the outfitter for that pampered pooch in the "Legally Blonde" movies starring Reese Witherspoon.
Bringing Presley To Pooches:
New Hound Dog™ Collection
Has Rockin' Rovers All Shook Up
First Ever Pet Accessories Honoring the King of Rock ’n Roll®
Debut at Licensing Show International 2004
Look for more Elvis sightings at dog parks this year, thanks to the new Hound Dog™ Collection of pet accessories from Fox & Hounds Ltd. under an agreement with Elvis Presley Enterprises. Debuting on June 8, 2004, at Licensing Show International at the Jacob Javits Convention Center in New York City (Booth 1533), the Hound Dog Collection features an array of accessories that capture the King of Rock ‘n Roll’s penchant for pets, his incomparable style, and the spirit of his much-loved hit records.
Whether it’s a cozy cable sweater reminiscent of Elvis in the ‘50s, or a sparkling collar that cries Viva Las Vegas™, the Hound Dog Collection is perfect for every pooch – hound or otherwise. Other products sure to get dogs all shook up are rugged denim jackets featuring Elvis and a beloved basset (shown at left on Rhiannon), a Jailhouse Rock™ striped tee and cap for those Halloween hounds, plush toys in the shape of Blue Suede Shoes™, body-hugging black tees with “Elvis” in red rhinestones, Love Me Tender™ collars and an army jacket commemorating Presley’s military service. Completing the line is a matching treat jar and feeding bowl made of black and white ceramic that showcases Elvis’ signature and popular film clips. Elvis enthusiasts can log onto www.foxandhounds.com for shopping resources. Suggested retail prices range from $12 to $80.
"Along with his number one hit, Hound Dog, Elvis was a longtime animal lover," said Robin Kershner, President and CEO of Fox and Hounds Ltd., a leading pet accessory manufacturer based in Alexandria, Va. "From Great Danes and Chows to Poodles and Pomeranians, Elvis always had dogs at Graceland. It’s only fitting that his very large and loyal following celebrate his memory and their pets with items inspired by his life.”
The association with one of the most famous, popular and enduring entertainers in American history certainly makes the Hound Dog Collection more exciting than ordinary pet supplies. However, Kershner is quick to point out that the new line goes far beyond the fun of its famous name. “The Hound Dog Collection offers attractively designed, quality products that stand very well on their own merits,” she continued. “The Elvis connection just lends an alluring added dimension.”
In addition to the Hound Dog Collection accessories launching in June, more whimsical and wonderful products are slated for release later this year, including toys in the shapes of microphones, guitars and hound dogs, a record-shaped bed, peanut butter and banana treats, and polo shirts adorned with Elvis’ image and his mantra – “taking care of business.” With plans to produce a glittering gold tuxedo and tight white American Eagle jumpsuit ideal for the Vegas strip, dogs everywhere can count on basking in the limelight no matter what their star quality.
Fox & Hounds is proud to release the Hound Dog Collection in 2004 – the year Graceland marks as the 50th anniversary of the launch of Elvis’ career and the explosion of rock ‘n roll. Elvis recorded his first single, That’s All Right, in July of 1954 at Sun Studios in Memphis, Tennessee – an event universally regarded as the catalyst for bringing rock ‘n roll music to the forefront.
Established in 1996 and based in Alexandria, Va., Fox & Hounds is a leading manufacturer of stylish and high-quality accessories for dogs and cats, including collars, leads, bedding, carriers, toys and ceramics. Fox & Hounds products can be found at hundreds of pet boutiques nationwide, on the web at www.foxandhounds.com and by calling 703-655-8341.