This is taken from the www.elvis18uk1s.com site:
To embark on what is truly a groundbreaking venture to release 18 #1 singles over consecutive weeks and get Elvis and his music to a mass audience is something we are all very proud to be involved in. If you listened to a radio, watched a television or opened a paper over the last few weeks you couldn't miss positive editorial on Presley. Getting Elvis his 19th #1 was the icing on the cake. The only downside to the project is that we've had some calls concerning issues locating stock of One Night and we really want to address this.
In recent years RCA have released a number of singles of Presley material - Suspicious Minds Live, A Little Less Conversation, Rubberneckin', If I Can Dream & That's All Right. However the 18 UK #1 singles project is completely unique and something that no other company or artist has attempted. As this concept is so original we had no guide to how each single would perform. Most non remix singles of Presley issued recently sell around 15,000 copies first week so based on this, the quantities we manufactured for each single in the 18UK1s project should be more than adequate to satisfy demand.
We made a marketing decision to limit the quantities of each release to make them collectible, prevent overstocks at retail and hopefully increase demand to ensure we did get Elvis back to the top of the charts, where the fans want to see him. The manufacturing run was based on previous sales history as stated and market forces (the sales of singles are declining hugely). Our goal was to sell around 60-70% of the quantities in store week one of release with the other 30-40% selling out over the weeks post this. Retail sold 60% of their stock of Jailhouse Rock and All Shook Up week one which was exactly as expected.
Unfortunately, due to huge media interest in the 1000th single and certain 'non fans' buying singles to sell on ebay etc real fans have had difficulty purchasing One Night. To counter this we have a swap facility on this website and have decided to manufacture additional stocks on One Night and future releases whilst demand remains so high.
I wholeheartedly apologies for any issues incurred trying to purchase singles but pls rest assured we are doing all we can to resolve them.
It is worth noting that the Rolling Stones and The Beatles last had a number 1 in 1969, with Sinatra last topping the UK charts in 1967. In the last 3 years Elvis has had 2 #1 singles and 2 Top 5 releases. This is due to the amazing quality and lasting appeal of the music Elvis created, the power of his image, the work of us all at RCA but primarily because of you the fans. Let's all be proud that the King still reigns.
Admin on behalf of Sony BMG