The death of Elvis has been voted the most shocking moment in rock 'n' roll history by more than 2500 Virgin Radio listeners who voted for their most dramatic moment to celebrate 50 years since the birth of rock 'n' roll.
Virgin breakfast DJ Pete Mitchell said: 'There's an edge to rock and great rock and rollers, and shock and outrage are part of the package. 'It's frightening when you see how many gifted stars died before they reached their peak. 'Tragedy is all part of the rock and roll lifestyle but you can see here how many talented people have died young, that is the real tragedy.'
The Beatles' claiming they were 'bigger than God' and Freddie Mercury's AIDS revelation also ranked highly in the poll.
Elvis Presley burst on to the scene with his first single That's Alright Mama in 1954, and his hip-wiggling performance on the Ed Sullivan show two years later stunned audiences. But he had an undignified death in 1977, when he suffered heart failure.
The suicide of Nirvana frontman Kurt Cobain and the disappearance of Manic Street Preachers star Richey Edwards were also near the top of the poll.
The death of INXS star Michael Hutchence, who was found hanging from a door in a Sydney hotel, also caused shockwaves.
Another bizarre moment was when Jerry Lee Lewis married his 13-year-old cousin Myra. The Great Balls Of Fire singer then took her on tour around England in 1958.