In the Australian newspaper The Sydney Morning Herald there was an article in which a BMG employee was quoted. Presley's own label is ecstatic about the song and plans to saturate the market with the King before the 25th anniversary of his death on August 16. It also will not hurt in the lead-up to the September 23 release of an album of digitally remastered Elvis number 1 hits. "We're ecstatic," says BMG's Andrew Jones, who manages the Elvis material for the company. "We're going out with the number ones in September and it's a fantastic platform to re-launch him in the marketplace. A whole new generation are discovering him. "We want to release a few singles in the lead-up to the remastered album. So there's strong consideration for remixing other songs."