The puppet figure became immediately popular when car manufacturer Audi began showing a commercial of an Elvis impersonator who is disappointed that his car accessory will not dance because the car ride is so smooth. The version used in the commercial is blonde because it was not licensed from Elvis Presley Enterprises. It was so popular that Audi manufactured 15,000 for sale. EM.TV secured the rights to manufacture a ``genuine'' Elvis from his estate last week and plans to start sales next month.