The power of Elvis' music will hopefully be strengthened through a new deal with Kobalt. The Kobalt Music Group is an independent rights management and publishing company who's artists include Prince, Paul McCartney and Bob Dylan and own around 20% of total worldwide share in music publishing.
Kobalt will administer and provide publishing services for a vast majority of the Elvis Presley catalogue of more than 1,000 songs through a new administrative agreement with Authentic Brands Group (ABG) and EPE.. The arrangement is effective from Jan. 1, 2017 and includes some of the most desired tracks for film and TV trailers, soundtracks, and commercials.
Presley’s music continues to establish new records and find new fans almost 40 years after his death. The Wonder Of You (Legacy/RCA), a collection of re-workings of the late legend’s hits with the Royal Philharmonic Orchestra, recently became Presley’s 13th U.K. No. 1 album -- a record among solo artists.
Jamie Salter, chairman and CEO of ABG, added: “We are thrilled to partner with Kobalt to ensure that Elvis’ legacy as the King of Rock and Roll lives on forever. We are dedicated to preserving Elvis’ tremendous body of work and we are confident that Kobalt is committed to that same goal.”
Music from the Elvis catalogue was synchronized in recent feature films Bad Santa 2, Teenage Mutant Ninja Turtles and “Love Me Tender” is the soundtrack for Ralph Lauren’s current fragrance campaign. Elvis' music is bound to ring out loud next year. The 40th anniversary of the rock 'n' roll icon's death will fall on Aug. 16, 2017.