The UK's Elvisly Yours website is doing a petition to stop "Kingsmill insult of the King". From the site:
Kingsmill is the leading brand of bread in the UK. They started a TV promotion using “The King” and an American Elvis tribute artist in their TV commercial campaign costing £7 million. It is a just a silly spoof about a 50’s Elvis , the King, their brand name and how Kingsmill (the King of breads) is now baked “By Appointment to the King”.
The campaign was harmless and was a bit of fun. Sadly their campaign will now turn decidedly sick as they are now in the process of baking loaves of bread in the shape of Elvis’ head and if you find “Elvis’ head” in your packet… wow you can win a prize. There will be thousands of loaves of bread in the UK depicting the head of Elvis Presley. Not only can you but a loaf of bread in the shape of Elvis’ head you are even encouraged by the marketing department of Allied Bakeries to “toast” the King and why not bite off Elvis’ nose, chin or swallow the whole head whole? How many loaves will have Elvis’ face missing a nose or lips? Will the bread become squashed looking like something out of a horror movie? I cannot think of any advertising campaign as sick as this atrocity and promoted by none other than Associated British Food's no.1 brand of bread in the UK, Kingsmill. Perhaps "Sickmill" is a more appropriate name. Does their Chief Executive Officer know he is going to insult millions of Elvis fans, Elvis family and his memory?
You can support the petition at the Elvisly Yours website.