The Memphis home of the King of Rock 'n' Roll saw a 4 percent drop in attendance from 2009 to 2010. Attendance figures for Graceland released earlier this year in the 2010 annual report of the parent company of Elvis Presley Enterprises show more than 540,000 people visited Graceland in 2009. That dropped to about 519,000 people in 2010.
The annual report does have some interesting things to say about business opportunities at Graceland - "The Graceland attraction was opened to the public in the 1980s and lacks many of the amenities and points-of-sale that one would expect from a tourist destination that garners over 500,000 visitors per annum. We see an opportunity to renovate the Graceland visitor experience as well as the adjacent Heartbreak Hotel to attract attendees and generate incremental per capita spending on merchandise and food & beverage."