The AUDI commercial has been chosen as the most creative commercial of 2001 in it's section. For the idea of visualizing the smooth driving of the AUDI A4 with n Elvis doll that is supposed to shake (but not in an AUDI A4 obviously) the company behind the commercial Saatchi & Saatchi, received a "Goldene Klappe" on March 1st. This is one of the more important commercial awards in the German speaking world, Germany, Austria and Switzerland. From 500 entries 39 came through the first selection.